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Marketing Term Paper

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Marketing Term Paper
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MZUMBE UNIVERSITY
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MBEYA CAMPUS COLLEGE
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NAME: MASSAM, VICENT PARADISE
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REG NO: MBA/CM/MCC/056/T.12
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PROGRAMME: MASTERS OF BUSINESS ADMINISTRATION- CORPORATE MANAGEMENTS
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SUBJECT: MARKETING MANAGEMENT
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SUBJECT CODE: BUS 5011
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TASK: TERM PAPER
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LECTURER: PROF MNZAVA AND MR NDOLOMI
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QUESTION:
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Discuss the main challenges faced by Tanzania marketers in managing the marketing mix.

TABLE OF CONTENTS PAGE

1. ABSTRACTS…………………………………………………………………………………1

2. INTRODUCTION……………………………………………………………………………2
2.1 Definition of marketing mix………………………………………………………………2
2.2 Marketing Manager……………………………………………………………………….2
2.3 Features of marketing mix……………………………………………………………....2-3 3. ELEMENTS / INGREDIENTS OF MARKETING MIX AND CHALLENGES FACED BY THE TANZANIAN MARKERTERS IN MANAGING THEM 3.1 Product………………………………………………………………………………….3-5

3.2
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