Marketing Strategy: Voss Bottled Water
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|Marketing Strategy -Individual Assignment |
|Voss Bottled Water |
|Dhaval Thakkar |
|Student ID - 341983 |
VOSS Bottled Water
Voss Inc. is a company established in 1999 which bottles and distributes Artesan water. The source of this water is a pristine aquifer in South Norway.
It is packaged in a uniquely designed and patented cylindrical shaped glass bottle and sold at a premium price. Some of the Hollywood actors and celebrities have been spotted using this premium bottled water.
Its close competitors are Fiji and Perrier who offer pure water at a premium price.
Differentiation Based Strategy
The founders of Voss, Christian Sandberg and Chris Harlem, recognized enormous potential for ultra premium bottled water from Norway after doing an extensive around the world research. Artesan water is the most purest form of water available and thus used as a unique value proposition to target the ultra premium segment.
Differentiation point 1 : Purest Water
It is recognised as the purest form of water by FDA and has recorded the lowest TDS of any bottled water ever tested by FDA. So, in a way it is a functional product that is uniquely different from any other product in the market.
Differentiation point 2 : Unique and patented packaging – Luxury Image
According to a study, in the ultra premium bottled water segment, when people buy water it is for image and not just water. Voss roped in Calvin Klein’s
|Marketing Strategy -Individual Assignment |
|Voss Bottled Water |
|Dhaval Thakkar |
|Student ID - 341983 |
VOSS Bottled Water
Voss Inc. is a company established in 1999 which bottles and distributes Artesan water. The source of this water is a pristine aquifer in South Norway.
It is packaged in a uniquely designed and patented cylindrical shaped glass bottle and sold at a premium price. Some of the Hollywood actors and celebrities have been spotted using this premium bottled water.
Its close competitors are Fiji and Perrier who offer pure water at a premium price.
Differentiation Based Strategy
The founders of Voss, Christian Sandberg and Chris Harlem, recognized enormous potential for ultra premium bottled water from Norway after doing an extensive around the world research. Artesan water is the most purest form of water available and thus used as a unique value proposition to target the ultra premium segment.
Differentiation point 1 : Purest Water
It is recognised as the purest form of water by FDA and has recorded the lowest TDS of any bottled water ever tested by FDA. So, in a way it is a functional product that is uniquely different from any other product in the market.
Differentiation point 2 : Unique and patented packaging – Luxury Image
According to a study, in the ultra premium bottled water segment, when people buy water it is for image and not just water. Voss roped in Calvin Klein’s