Marketing Strategy of Viet Nam Toyota Inc
TABLE OF CONTENTS
I. INTRODUCTION 1 1. Overview Toyota motor Corporation 1 2. Overview Toyota motor Viet Nam 2 3. Literature review 2 4. Purpose of this research paper 2 II. METHOD 3 III. MATERIAL 4 IV. RESULT 5 1. Personal information 5 2. Research information 6 V. REFERENCE 13 VI. APPENDIX 15 * Questionnaire 15
INTRODUCTION
Toyota motor Corporation, abbreviated TMC, is a multinational automobile manufacturers headquartered in Toyota, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles.
Toyota Motor Corporation (TMC) is the world’s largest automobile manufacturers, selling over 8.4 million vehicles in 2010 on all five continents. Toyota today has 77 manufacturing companies in 27 countries and markets vehicles in more than 170 countries worldwide, supported by a consolidated workforce of approximately 320,000 people.
A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in cannot be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation.
In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an
I. INTRODUCTION 1 1. Overview Toyota motor Corporation 1 2. Overview Toyota motor Viet Nam 2 3. Literature review 2 4. Purpose of this research paper 2 II. METHOD 3 III. MATERIAL 4 IV. RESULT 5 1. Personal information 5 2. Research information 6 V. REFERENCE 13 VI. APPENDIX 15 * Questionnaire 15
INTRODUCTION
Toyota motor Corporation, abbreviated TMC, is a multinational automobile manufacturers headquartered in Toyota, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles.
Toyota Motor Corporation (TMC) is the world’s largest automobile manufacturers, selling over 8.4 million vehicles in 2010 on all five continents. Toyota today has 77 manufacturing companies in 27 countries and markets vehicles in more than 170 countries worldwide, supported by a consolidated workforce of approximately 320,000 people.
A very efficient management style that the company uses has been one of the reasons for the firm’s good performance. There are many other salient factors that have made the company achieve the niche of market leader. The market structure the company operates in cannot be definitely stated. Some may consider it to be a monopoly. This is due to the fact that the company is a dominant market player in car exportation.
In fact, its differentiation strategy has made it enjoy an almost monopolistic presence especially in the developing nations of the world. On the other hand, the market structure can be seen as an oligopoly. This is due to the fact that there are other key players like GM who are peer competitors. Toyota is keen to see what these competitors are doing and make sure it reacts to their actions in a way that will guarantee its market leadership With their consistency in innovating designs and over a billion dollars spent in advertisement a year, Toyota has become an