Marketing Strategy of India Yamaha Motor Pvt Ltd.
1. EXECUTIVE SUMMARY
1.1 INTRODUCTION TO THE PROJECT :
The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awareness regarding 2-wheelers. “The marketer’s watchwords are quality, service, and value.” ….. Philip Kotler
1.2 SCOPE OF THE PROJECT :
The study on changing perception of customer would help us:-
1. To know the change in demand pattern of the customer.
2. It would help us understanding the changes in the requirements & preferences.
3. Study of perception act as a ladder to develop new product.
As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer’s needs, but the marketer’s objectives.
The scope of my study restricts itself to the analysis of consumer preferences, perception, opinion, feedback and purchase of Yamaha Bike. There are many other Companies prevailing in market with their models but my study is limited to two- wheeler segment of Yamaha. The scope of my study is also restricts itself to Nagpur region only.
1.3 SUMMARY
In India, a two-wheeler is used as a personal/family
1.1 INTRODUCTION TO THE PROJECT :
The objective of this project is to identify and analyze the marketing strategies of automobile industry in two wheeler segment. Through this study I am able to find out the present status of the automobile industry (2-wheeler) in India. In this project I also review other research done for the 2-wheeler bikes. Through this project I study the distribution and marketing strategy adopt by YAMAHA Company. This project help me know about the most influencing media to create awareness regarding 2-wheelers. “The marketer’s watchwords are quality, service, and value.” ….. Philip Kotler
1.2 SCOPE OF THE PROJECT :
The study on changing perception of customer would help us:-
1. To know the change in demand pattern of the customer.
2. It would help us understanding the changes in the requirements & preferences.
3. Study of perception act as a ladder to develop new product.
As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as consumers. They want consumers to learn about their products, product attributes, potential consumers benefit, how to use, maintain or even dispose of the product and new ways of behaving that will satisfy not only the consumer’s needs, but the marketer’s objectives.
The scope of my study restricts itself to the analysis of consumer preferences, perception, opinion, feedback and purchase of Yamaha Bike. There are many other Companies prevailing in market with their models but my study is limited to two- wheeler segment of Yamaha. The scope of my study is also restricts itself to Nagpur region only.
1.3 SUMMARY
In India, a two-wheeler is used as a personal/family
Bibliography: - Magazines and News papers a) OVERDRIVE April, 2010 h) FZ YAMAHA, 2009 WEBLIOGRAPHY :