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Marketing Strategy of Aarong

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Marketing Strategy of Aarong
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“The fusion of Tradition and Innovation”



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Letter of Transmittal

Mr. Anup Chowdhury
Lecturer
BRAC Business School
66 Mohakhali, Dhaka-1212.
Subject: Letter of Transmittal
Dear Sir,
With great pleasure I am submitting my final report on ―Aarong‖. I have found this study of the report to be quite interesting, beneficial and insightful. I have tried my level best to prepare an effective & creditable report.

The report contains description about some activities of SCPR (Social Compliance & Producer
Relations) department of Aarong and some proposed policies for the organization which is prepared by myself.
Here I have gathered information through different sources such as website, actual interview from the head of the SCPR department and from my 3months activities.
I honestly hope that my analysis will help to give idea of the SCPR department. I hope you will find this report worth all the labor we have put in it.
I welcome your entire query & take pride to answer them.

Yours sincerely,
Nasiha Mahazabeen
(06304032)
1

Acknowledgement

My acknowledgement begins by thanking my supervisor Mr. Anup Chowdhury , who has provided me with suggestions for making this internship report and also provided me the format for preparing this report. Then I would like to show my warm-hearted gratitude to Naushaba
Chowdhury ,the Senior Manager of SCPR department of Aarong , who has provided me with great deal of information, adequate data and helped throughout for the accomplishment of this report successfully.

Methodology:


To prepare this report I have collected data from different job that I accomplished.



I have collected information from several websites.



My knowledge and experience working with Aarong gave me idea for making this report



Limitations:


Unfortunately I did not get much information from the company because of communication problem with the

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