Marketing Strategy Based on the Family Decision-Making Process
Marketing Strategy Based on the Family
Decision-Making Process
Connie Wong R46018012
1. Why do I choose vacuum cleaner?
A. So much housework needs to be shared, with family members or cleaning machine. Who is in charge of housework in your families? Mother, father or housework is shared by family members?
As far as I know, generally most of the housework is done by the wife in a family.
Particularly when the mother is also a working one. Exhausted after a day’s hard work, she has to do housework so that the house won't fall into a mess. But the fact is obvious and comforting that more and more husbands and children are willing to share this work, or try their best to help the wife or mother to relieve the burden.
The vacuum cleaner is undoubtedly a good choice.
B. So many kinds of vacuum cleaners are in the market, with different styles, functions, prices…
However, you see, there are a lot of brands in the market. Making a right decision is not that easy. You need to know the brands, functions, and even aftersales service. Then you need to compare different products and make a final decision.
Since the cleanness of house is relevant to all members’ life and health, this decision may not be made by individuals. So I think this product is a good and suitable example for today’s topic.
2. Introduction of the families
Family A: the Wangs is from mainland China. The family is composed of middleaged parents and two children in twenties, and is a very democratic one. The housework is shared by all members at regular intervals. So long as the members have time, they will do it voluntarily.
Family B: the Lins come from Taiwan, with middle-aged parents and 3 boys. The eldest one has entered the society but still live with parents. The second is a college student in NCKU and live alone. And the youngest one in junior high school and only goes home at weekend. The father is busy with his business. So, almost all housework is done by mother.
Decision-Making Process
Connie Wong R46018012
1. Why do I choose vacuum cleaner?
A. So much housework needs to be shared, with family members or cleaning machine. Who is in charge of housework in your families? Mother, father or housework is shared by family members?
As far as I know, generally most of the housework is done by the wife in a family.
Particularly when the mother is also a working one. Exhausted after a day’s hard work, she has to do housework so that the house won't fall into a mess. But the fact is obvious and comforting that more and more husbands and children are willing to share this work, or try their best to help the wife or mother to relieve the burden.
The vacuum cleaner is undoubtedly a good choice.
B. So many kinds of vacuum cleaners are in the market, with different styles, functions, prices…
However, you see, there are a lot of brands in the market. Making a right decision is not that easy. You need to know the brands, functions, and even aftersales service. Then you need to compare different products and make a final decision.
Since the cleanness of house is relevant to all members’ life and health, this decision may not be made by individuals. So I think this product is a good and suitable example for today’s topic.
2. Introduction of the families
Family A: the Wangs is from mainland China. The family is composed of middleaged parents and two children in twenties, and is a very democratic one. The housework is shared by all members at regular intervals. So long as the members have time, they will do it voluntarily.
Family B: the Lins come from Taiwan, with middle-aged parents and 3 boys. The eldest one has entered the society but still live with parents. The second is a college student in NCKU and live alone. And the youngest one in junior high school and only goes home at weekend. The father is busy with his business. So, almost all housework is done by mother.