Marketing Strategy
Market Summary: Past, present, and future
Café Najjar was established in Lebanon to satisfy the local consumption with coffee its production was with high quality so it was consumed with high percentages. Then the production becomes more efficiently and the products were exported to the world. By using the new technique, Café Najjar is the first in the world to exceed the limits of traditional coffee producing, thus reaching the ultimate in production of oriental coffee, which includes Lebanese, Armenian, Greek, Turkish, and Arabian coffees, and offering to its clientele a perfect taste which will surely set the trend. With Café Najjar, the oriental coffee industry reaches international standards 9 countries meet in Beirut to discover the great innovations of Café Najjar.
Mission
"The first product get your mind when you think to drink coffee is Najjar café." This is our mission in the local consumption.
At Café Najjar, main purpose to reach is to develop the complete and genuine aroma of coffee, according to know-how and professional skills transmitted from generation to generation. By that the concentration of our company is to have the unique taste of coffee.
Product Definition
Najjar Café is responsible for producing good quality of coffee .At Café Najjar; we choose your coffee flavors depending on their origins and according to fragrances that suit you best. So we produce coffee with different flavors that is convenient for all types of people. Some of the kinds that Najjar Café produces are coffee with cardamom, coffee without cardamom, classic…
Positioning and Distribution
The coffee quality requires professional tasters since the "nose" of a human being remains the most reliable way of controlling a high quality
coffee. This is why at Café Najjar's factory; tasters are one of the most essential elements. Those tasters almost are mature in other word they are above eighteen years old. So that the positioning of our products
Café Najjar was established in Lebanon to satisfy the local consumption with coffee its production was with high quality so it was consumed with high percentages. Then the production becomes more efficiently and the products were exported to the world. By using the new technique, Café Najjar is the first in the world to exceed the limits of traditional coffee producing, thus reaching the ultimate in production of oriental coffee, which includes Lebanese, Armenian, Greek, Turkish, and Arabian coffees, and offering to its clientele a perfect taste which will surely set the trend. With Café Najjar, the oriental coffee industry reaches international standards 9 countries meet in Beirut to discover the great innovations of Café Najjar.
Mission
"The first product get your mind when you think to drink coffee is Najjar café." This is our mission in the local consumption.
At Café Najjar, main purpose to reach is to develop the complete and genuine aroma of coffee, according to know-how and professional skills transmitted from generation to generation. By that the concentration of our company is to have the unique taste of coffee.
Product Definition
Najjar Café is responsible for producing good quality of coffee .At Café Najjar; we choose your coffee flavors depending on their origins and according to fragrances that suit you best. So we produce coffee with different flavors that is convenient for all types of people. Some of the kinds that Najjar Café produces are coffee with cardamom, coffee without cardamom, classic…
Positioning and Distribution
The coffee quality requires professional tasters since the "nose" of a human being remains the most reliable way of controlling a high quality
coffee. This is why at Café Najjar's factory; tasters are one of the most essential elements. Those tasters almost are mature in other word they are above eighteen years old. So that the positioning of our products