Marketing Strategies of a-Gantea
Foreign Studies Based on the study entitled,” Strategic Marketing and Its Effect on Business Performance: Moderating Effect of Country-specific Factors”conducted by Matti Jaakkola, Marketing efforts and know-how are instrumental in commercializing ideas and inventions successfully. Therefore, it could be fatal for companies to ignore the importance of marketing (cf. e.g. Yli-Kovero, 2006; Salminen, 2006). Kotler (1999) emphasizes the position of marketing to even argue that, in the future, marketing has the main responsibility for achieving profitable revenue growth for the company. Based on the study entitled, “Strategic Marketing Plan for a Hotel”, conducted by Maarit Karppinen, Marketing of any kind of services can be challenging but at the same time interesting. How to market a product in a way that it awakens people’s interest and make them think, “I want to have that”? Especially since people are more and more aware of their needs and wants and they will not settle for less. Based on the study entitled, “Marketing Strategy in Terms of Promotion and Communication for Energy Drinks in Ghana. Case Company: Sinebrychoff Brewery” conducted by, Mwaawaaru Laaru Sarah, Marketing strategy as the title of this research study represents, is the process whereby an organization, in this case Sinebrychoff Oy, focuses its energies and resources on activities which will lead to an increase in sales and dominance in its new target market. Based on the Study entitled, “Marketing Strategies for Foreign Universities in China: A Case Study of the University of Nottingham, Ningbo” conducted by Fang Yang, It was found that there is no fixed way to divide a market and position a product or service. Thus, it is concluded that the segmentation and positioning strategies employed by UNNC are effective to certain degree but further improvement is needed. The findings and suggestions are important for foreign universities to market their educational