Preview

Marketing Strategies of Indian Automobile Companies

Best Essays
Open Document
Open Document
3430 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Strategies of Indian Automobile Companies
Marketing Strategies of Indian Automobile Companies: A
Case Study of Maruti Suzuki India Limited
Dr.M.A.Lokhande1, Vishal Sunil Rana2
1

Prof & Head, Dept of Commerce, Dr.Babasaheb Ambedkar Marathwada University, Aurangabad, (M.S)
Asst Prof & Head, Dept of Business Administration, S.S.B.T’s College of Engg & Tech., Jalgaon (M.S)
Emails: 1murlidhar_lokhande@yahoo.com, 2vishal.rana1980@yahoo.com

2

1
Corresponding Author

Abstract— In today’s competitive era the word
‘Strategy’ is very crucial for all business organizations. Presently organizations started realizing that customer centric and aggressive marketing strategies plays vital role to become successful leader. Though globalization has opened the doors of opportunities for all, the market is still crowded with some unknown risks and lot of competition. Because of this competition, a marketing strategy must aim at being unique, differential-creating and advantage-creating. To obtain unique and differential advantage, an organization has to be creative in its marketing strategy. Today due to innovative marketing strategies Maruti
Suzuki has become the leading & largest seller of automobiles in India. Company has adopted various Brand positioning, Advertising,
Distribution strategies to capture the market.
Maruti’s few unique promotional strategies include Teacher Plus Scheme, 2599 scheme,
Change your life campaign. The objective of this paper is to focus on various marketing strategies of Maruti Suzuki India Ltd.
Keywords- Strategy, Brand Position, Marketing,
Promotion, Distribution

launched efforts to create an automotive component manufacturing industry to supply to the automobile industry. By the end of 1970s, significant changes in the automobile industry were witnessed. After 1970 the automobile industry started to grow, but that growth was mainly driven by scooters, tractors and commercial vehicles. In 1983, the government of India made a
tie-up



References: Bhargava R.C, “Assembling a Dream”, The Maruti Story, Collins Business (HarperCollins Publishers), 13, 2010. India, 2009, retrived from dspace.iimk.ac.in Dr.Lokhande M.A & Rana V.S, “Scenario of Indian Gulyani Sumila, “Introduction”, Innovating with Infrastructure, Palgrave publishers ltd, 22, 2001.

You May Also Find These Documents Helpful

  • Powerful Essays

    Managerial Finance Paper

    • 799 Words
    • 4 Pages

    This term paper is a requirement for the course Managerial Finance (FIN435) under our honorable instructor Md. Lutfur Rahman, the Department of Business Administration, East West University.…

    • 799 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Faculty of Business & Accountancy, University of Malaya, Kuala Lumpur, Malaysia; 2Department of Operation and Management…

    • 8599 Words
    • 44 Pages
    Powerful Essays
  • Satisfactory Essays

    Power Root

    • 262 Words
    • 2 Pages

    Established a strong and aggressive marketing network in Malaysia and target the market with different products.…

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    97280944 Topshop Final 1

    • 3910 Words
    • 15 Pages

    Lahore School of Economics Master of Business Administration Marketing Strategy Submitted to: Sir Arshad Submitted by: Moazzam Munir 10-E0024 Total Word Count: 3900 TABLE OF CONTENTS Introduction to TOPSHOP……………………………………………………………………………………………………………….3 Strategic Business Unit ………………………………………………………………………………………………………………….3 Situational Analysis……………………………………………………………………………………………………………………….4 PESTLE Analysis…..……………………………………………………………………………………………………………………….. 4 Political…………………………………………………………………………………………………………………………………4 Economic…………………………………………………………………………………………………………………………….. 4 Social…………………………………………………………………………………………………………………………………….4…

    • 3910 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Life Insurance Corporation of India is a public sector giant in the life insurance industry in India. For almost five decades LIC is monolithic company in the life insurance sector. Since nationalization LIC has built up a vast network of 2048 branches, 109 divisions, 8 zonal offices and 1004 satellite offices spread all over the country. The Life Insurance Corporation of India also transacts business abroad and has offices in Fiji, Mauritius and United Kingdom. With its multinational presence, it is associated with joint venture abroad in field of insurance namely, Ken India Assurance Company Limited, Nairobi, United Oriental Assurance Company Limited, Kualalumpur and LIC (international) E.C.Bahrain. Insurance Sector Reforms : The Insurance sector in India has completed a full circle from being an open competitive market to nationalization and back to a liberalized market again. From 2000, many private players entered into insurance industry with effect of privatization of insurance sector as per R.M.Malhotra Commission’s recommendations and formation of IRDA. Objectives of the Study : 1. To know market share of LIC of India in Life insurance business. 2. To know new market strategy adopted by LIC of India to increase business volume.…

    • 1832 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    Report

    • 7259 Words
    • 30 Pages

    Prepared For Mushtaque Ahmed Professor & Nayeema Ahmed Lecturer Department of Business Administration Instructor MKT 416…

    • 7259 Words
    • 30 Pages
    Powerful Essays
  • Satisfactory Essays

    Cement Indiustry India

    • 14943 Words
    • 60 Pages

    Dissertation submitted in partial fulfillment of The requirements of the Graduate Degree in BACHELOR OF BUSINESS ADMINISTRATION (HONOURS) J.D. BIRLA INSTITUTE At the JADAVPUR UNIVERSITY IN KOLKATA…

    • 14943 Words
    • 60 Pages
    Satisfactory Essays
  • Good Essays

    Labour Welfare

    • 6802 Words
    • 28 Pages

    Signature of the supervisor MRS. AMANJOT KAUR GILL ASSISTANT PROFESSOR Department of Business Administration GNDEC, LUDHIANA…

    • 6802 Words
    • 28 Pages
    Good Essays
  • Powerful Essays

    Miss

    • 6644 Words
    • 27 Pages

    İsmail Bakan 1 & İnci Fatma Doğan2 Department of Business, Faculty of Economics and Administrative Sciences, The University of Kahramanmaras Sutcu Imam (KSU), Avşar, Kahramanmaraş. Email: ibakan63@hotmail.com, ikurtulgan@hotmail.com…

    • 6644 Words
    • 27 Pages
    Powerful Essays
  • Good Essays

    SUBMITTED IN THE PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION…

    • 14980 Words
    • 60 Pages
    Good Essays
  • Powerful Essays

    A POST GRADUATE DISSERTATION PRESENTED TO THE FACULTY OF BUSINESS ADMINISTRATION AND MANAGEMENT IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION…

    • 36013 Words
    • 145 Pages
    Powerful Essays
  • Powerful Essays

    Enviroment

    • 5667 Words
    • 23 Pages

    Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (BBA-TTM) programme of Guru Gobind Singh Indraprastha University, Delhi.…

    • 5667 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Marketing

    • 10486 Words
    • 42 Pages

    Submitted by, Munmun Jamil I.D.-07304019 BRAC Business School BRAC University. Submitted on, 14 August, 2011…

    • 10486 Words
    • 42 Pages
    Powerful Essays
  • Powerful Essays

    By Dr. Ashfaque H. Khan Principal & Dean NUST Business School B siness National University of Sciences & Technology, Islamabad.…

    • 1829 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Customer Satisfaction

    • 11178 Words
    • 45 Pages

    Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13…

    • 11178 Words
    • 45 Pages
    Powerful Essays