Marketing Stratege
Discuss the difference between the global and domestic marketing strategies.
Introduction.
With the rapid development of economy, the domestic businesses are more and more faced with competition from the international market. Definitely every market has its similarities and differences no matter at home and abroad, but marketing concept is generally applicable which is satisfying people 's need. 'Marketing strategies means a strategy that integrates an organization 's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan. ' (Business Dictionary, n.d.) So, the author identified the differences between global and domestic marketing strategies in theory and views.
The steps of marketing strategy.
Enterprise marketing management process contains the following four steps: analyzing market opportunities, selecting target markets, ensuring the marketing strategy, managing marketing campaign. ( MBAlib, 2008.)
First of all, there are not too many profitable marketing opportunities in the fierce competitive buyer 's market, enterprises should do much investigation about market structure, customers and competitors in order to identify, evaluate and choose market opportunities well. Enterprise should be good at looking for all kinds of market opportunities by finding reality and potential demand of customers, and it also should through the assessment of various market opportunities and ability of the business to ensure which is the most suitable one. After evaluate the market opportunities, then begin to research and choose the target market, this step is crucial content for studying marketing strategy. Enterprise should enter the market segmentation to analyse the feature, demand trend and competition of each market segment, and in terms of company 's superiority to choose their own target market. Setting marketing
Introduction.
With the rapid development of economy, the domestic businesses are more and more faced with competition from the international market. Definitely every market has its similarities and differences no matter at home and abroad, but marketing concept is generally applicable which is satisfying people 's need. 'Marketing strategies means a strategy that integrates an organization 's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan. ' (Business Dictionary, n.d.) So, the author identified the differences between global and domestic marketing strategies in theory and views.
The steps of marketing strategy.
Enterprise marketing management process contains the following four steps: analyzing market opportunities, selecting target markets, ensuring the marketing strategy, managing marketing campaign. ( MBAlib, 2008.)
First of all, there are not too many profitable marketing opportunities in the fierce competitive buyer 's market, enterprises should do much investigation about market structure, customers and competitors in order to identify, evaluate and choose market opportunities well. Enterprise should be good at looking for all kinds of market opportunities by finding reality and potential demand of customers, and it also should through the assessment of various market opportunities and ability of the business to ensure which is the most suitable one. After evaluate the market opportunities, then begin to research and choose the target market, this step is crucial content for studying marketing strategy. Enterprise should enter the market segmentation to analyse the feature, demand trend and competition of each market segment, and in terms of company 's superiority to choose their own target market. Setting marketing
Bibliography: Bhasin,H. Marketing 91(October 6, 2011) [Internet]Available from: [http://www.marketing91.com/marketing-mix-4-ps-marketing/]. Accessed 2 September 2012 Business Dictionary (n.d.) [Internet]Available from: [http://www.businessdictionary.com/definition/marketing-strategy.html]. Accessed 30 August 2012 Glossary of marketing terms (n.d.) [Internet]Available from: [http://www.fao.org/docrep/W5973E/w5973e0j.htm#TopOfPage]. Accessed 31 August 2012 MBAlib (n.d.) [Internet]Available from: [http://wiki.mbalib.com/wiki/marketing strategy]. Accessed 5 September 2012 Newworldencyclopedia (n.d.) [Internet]Available from: [http://www.newworldencyclopedia.org/entry/Taboo]. Accessed 3 September 2012