marketing segmentation references
Aaker, D. and Joachimsthalaer, E.A., (2000), “The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge”, California Management Review, Vol. 42, No. 4, pp. 8-23.
Aaker, Jennifer (1996), “Dimensions of Brand Personality”, Journal of Marketing Research, 34 (August), 347-356.
Abratt, R., (1989), “A New Approach to the Corporate Image Management Process”, Journal of Marketing Management, Vol. 5, No. 1, pp. 63-76.
Armstrong, G. And Harker, M. And Kotler, P. And Brennan, R. (2009). Marketing An Introduction. Pearson Education Limited. UK.
Bolton, R.N. and Drew, J.H. (1991). A multistage model of customers' assessments of service quality and value. Journal of Consumer Research. Vol. 17.
Clydesdale, M. (1993). Color as a factor in food choice., Critical Reviews in Food Science and Nutrition. Vol. 33.
Dodds, W.B., Monroe, K.B. and Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research. Vol. 28.
Jobber, D.(2004). Principles and Practice of Marketing. McGraw-Hill International. UK.
Kotler, P. And Bowen, J. And Makens, J. (1999). Marketing and Hospitality and Tourism. (2nd edition). Upper Sadler River. NJ. Prentice Hall International.
Martin, D. (1990). The impact of branding and marketing on perception of sensory qualities. Food Science and Technology, Vol. 4.
Saxena, R.(2005).Marketing Management.Tata McGraw-Hill Education.(3rd edition). India. Murphy, J. (1987). Branding: a key marketing tool. http://books.google.co.uk/books/about/Branding.html?id=e5sMcGraw-Hill.
Schlosser, E. (2001). Fast Food Nation. The Penguin Press. St Ives.
Schroder, M.J.A. (2003). Food Quality and Consumer Value. Springer. Berlin.
Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing. Vol. 52.
Aaker, Jennifer (1996), “Dimensions of Brand Personality”, Journal of Marketing Research, 34 (August), 347-356.
Abratt, R., (1989), “A New Approach to the Corporate Image Management Process”, Journal of Marketing Management, Vol. 5, No. 1, pp. 63-76.
Armstrong, G. And Harker, M. And Kotler, P. And Brennan, R. (2009). Marketing An Introduction. Pearson Education Limited. UK.
Bolton, R.N. and Drew, J.H. (1991). A multistage model of customers' assessments of service quality and value. Journal of Consumer Research. Vol. 17.
Clydesdale, M. (1993). Color as a factor in food choice., Critical Reviews in Food Science and Nutrition. Vol. 33.
Dodds, W.B., Monroe, K.B. and Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research. Vol. 28.
Jobber, D.(2004). Principles and Practice of Marketing. McGraw-Hill International. UK.
Kotler, P. And Bowen, J. And Makens, J. (1999). Marketing and Hospitality and Tourism. (2nd edition). Upper Sadler River. NJ. Prentice Hall International.
Martin, D. (1990). The impact of branding and marketing on perception of sensory qualities. Food Science and Technology, Vol. 4.
Saxena, R.(2005).Marketing Management.Tata McGraw-Hill Education.(3rd edition). India. Murphy, J. (1987). Branding: a key marketing tool. http://books.google.co.uk/books/about/Branding.html?id=e5sMcGraw-Hill.
Schlosser, E. (2001). Fast Food Nation. The Penguin Press. St Ives.
Schroder, M.J.A. (2003). Food Quality and Consumer Value. Springer. Berlin.
Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing. Vol. 52.