Marketing Scenarios: Mall Of America
Scenario MKT 113 - Mall of America
Sheila Savage
Southern New Hampshire University
Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media to grow.
The mall of America has two primary markets,the locals and visitors. To reach the local market the Mall should always try new things because living in the area people might get board. One of the things the mall should try is to bring
Sheila Savage
Southern New Hampshire University
Mall of America is the largest mall to date in the United States. In my paper today I will be talking about the two primary target markets that Mall of America has and what marketing strategies they should be using to reach those markets. We will also be talking about the types of market research the Mall should be using to decide how to grow. Finally we will also be talking about how the Mall should use Social media to grow.
The mall of America has two primary markets,the locals and visitors. To reach the local market the Mall should always try new things because living in the area people might get board. One of the things the mall should try is to bring