Marketing Research Coca-Cola
THE MINISTRY OF SCIENCE AND HIGHER EDUCATION OF REPUBLIC OF KAZAKHSTAN
KAZAKH BRITISH TECHNICAL UNIVERSITY
DEPARTMENT OF MANAGEMENT
DEVELOPMENT OF ADVERTISING ACTIVITY AT THE COMMERCIAL ENTERPRISE
(ON THE EXAMPLE OF JV "COCA-COLA ALMATY BOTTLERS" LLP)
Prepared by: TANYA DIMURINA
LYAZZAT RYATOVA
GABIDA SANDYBEKOVA
RUSTAM SHAEKIN
ASEL SHAUENOVA
Almaty 2005
THE TABLE OF CONTENT
_3INTRODUCTION �_
_4CHAPTER 1. ESSENCE OF ADVERTISING AND ITS BASIC CHARACTERISTICS �_
41.1. CONCEPT OF ADVERTISING AND TYPES OF ADVERTISING �
61.2 THE DEVELOPMENT PROCESS OF ADVERTISING ACTIVITY AT THE COMMERCIAL ENTERPRISE �
_8CHAPTER 2. ADVERTISING ACTIVITY OF JV "COCA-COLA ALMATY BOTTLERS" LLP �_
82.1 BRIEF ABOUT JV "COCA-COLA ALMATY BOTTLERS" LLP �
92.2 THE ANALYSIS OF ACTIVITY OF JV "COCA-COLA ALMATY BOTTLERS" LLP �
122.3. ADVERTISING OF BRAND "SPRITE" �
_16CONCLUSION AND SUGGESTIONS �_
_18LIST OF USED SOURSES �_
�APPENDIXES
�
INTRODUCTION
The purpose of given work is studying theoretical bases of advertising activity and their practical application on the example of JV "Coca-Cola Almaty Bottlers" LLP.
The objectives of this work are:
Studying the purposes, objectives, features and means of distribution of advertising
Studying advertising activity at the commercial enterprise
The analysis of advertising activity of JV "Coca-Cola Almaty Bottlers" LLP.
The analysis of advertising of brand "Sprite" and prospects of its development.
Advertisements are everywhere. In or on magazines, newspapers, televisions, billboards, radios, and even on the sides of busses and cars, advertisements can be found. Advertising is a mode for companies to explain what they sell and why they believe the consumer should buy their product or service. Advertisers try to convince consumers that they need the product and that the services that the product supplies will make life easier and better.
By choosing the correct advertising it is very effective and leads to uninterrupted sales.
KAZAKH BRITISH TECHNICAL UNIVERSITY
DEPARTMENT OF MANAGEMENT
DEVELOPMENT OF ADVERTISING ACTIVITY AT THE COMMERCIAL ENTERPRISE
(ON THE EXAMPLE OF JV "COCA-COLA ALMATY BOTTLERS" LLP)
Prepared by: TANYA DIMURINA
LYAZZAT RYATOVA
GABIDA SANDYBEKOVA
RUSTAM SHAEKIN
ASEL SHAUENOVA
Almaty 2005
THE TABLE OF CONTENT
_3INTRODUCTION �_
_4CHAPTER 1. ESSENCE OF ADVERTISING AND ITS BASIC CHARACTERISTICS �_
41.1. CONCEPT OF ADVERTISING AND TYPES OF ADVERTISING �
61.2 THE DEVELOPMENT PROCESS OF ADVERTISING ACTIVITY AT THE COMMERCIAL ENTERPRISE �
_8CHAPTER 2. ADVERTISING ACTIVITY OF JV "COCA-COLA ALMATY BOTTLERS" LLP �_
82.1 BRIEF ABOUT JV "COCA-COLA ALMATY BOTTLERS" LLP �
92.2 THE ANALYSIS OF ACTIVITY OF JV "COCA-COLA ALMATY BOTTLERS" LLP �
122.3. ADVERTISING OF BRAND "SPRITE" �
_16CONCLUSION AND SUGGESTIONS �_
_18LIST OF USED SOURSES �_
�APPENDIXES
�
INTRODUCTION
The purpose of given work is studying theoretical bases of advertising activity and their practical application on the example of JV "Coca-Cola Almaty Bottlers" LLP.
The objectives of this work are:
Studying the purposes, objectives, features and means of distribution of advertising
Studying advertising activity at the commercial enterprise
The analysis of advertising activity of JV "Coca-Cola Almaty Bottlers" LLP.
The analysis of advertising of brand "Sprite" and prospects of its development.
Advertisements are everywhere. In or on magazines, newspapers, televisions, billboards, radios, and even on the sides of busses and cars, advertisements can be found. Advertising is a mode for companies to explain what they sell and why they believe the consumer should buy their product or service. Advertisers try to convince consumers that they need the product and that the services that the product supplies will make life easier and better.
By choosing the correct advertising it is very effective and leads to uninterrupted sales.