marketing reseach of watch
CASIO
A breakthrough of time everywhere
CONTENT
1. Introduction--------------------------------------------------------------------------------3
2. Introduction to our product--------------------------------------------------------------4
3. Picture for our design---------------------------------------------------------------------5
4. Specifications of G-Smart----------------------------------------------------------------6
5. Market environment analysis------------------------------------------------------------7
Microenvironment--------------------------------------------------------------------7
Marcoenvironment--------------------------------------------------------------------9
6. SWOT analysis----------------------------------------------------------------------------13
CASIO----------------------------------------------------------------------------------14
TISSOT---------------------------------------------------------------------------------16
SONY-----------------------------------------------------------------------------------18
7. Market segmentation----------------------------------------------------------------------20
8. Target market-------------------------------------------------------------------------------21
9. Marketing matrix--------------------------------------------------------------------------22
10. 4P decisions--------------------------------------------------------------------------------24
11. Financial reports---------------------------------------------------------------------------26
12. Financial analysis-------------------------------------------------------------------------28
13. Conclusion---------------------------------------------------------------------------------30
14. References---------------------------------------------------------------------------------31
INTRODUCTION
We are going to introduce our new watch—G-Smart. We would like to show different aspects that our
A breakthrough of time everywhere
CONTENT
1. Introduction--------------------------------------------------------------------------------3
2. Introduction to our product--------------------------------------------------------------4
3. Picture for our design---------------------------------------------------------------------5
4. Specifications of G-Smart----------------------------------------------------------------6
5. Market environment analysis------------------------------------------------------------7
Microenvironment--------------------------------------------------------------------7
Marcoenvironment--------------------------------------------------------------------9
6. SWOT analysis----------------------------------------------------------------------------13
CASIO----------------------------------------------------------------------------------14
TISSOT---------------------------------------------------------------------------------16
SONY-----------------------------------------------------------------------------------18
7. Market segmentation----------------------------------------------------------------------20
8. Target market-------------------------------------------------------------------------------21
9. Marketing matrix--------------------------------------------------------------------------22
10. 4P decisions--------------------------------------------------------------------------------24
11. Financial reports---------------------------------------------------------------------------26
12. Financial analysis-------------------------------------------------------------------------28
13. Conclusion---------------------------------------------------------------------------------30
14. References---------------------------------------------------------------------------------31
INTRODUCTION
We are going to introduce our new watch—G-Smart. We would like to show different aspects that our