Tailoring Marketing Strategies around Behavioral Trends to Suit the Needs of Modern Customers
“MARKETING REAL ESTATE FOR THE NEW GENERATION CUSTOMERS WITH A SPECIAL EMPHASIS ON CHANGING BEHAVIORAL TRENDS IN THE MARKET PLACE”
SUMMER PROJECT
Submitted to
RAJAGIRI BUSINESS SCHOOL
In Partial Fulfilment of the Requirements for the Award of
POST GRADUATE DIPLOMA IN MANAGEMENT (2010-2012)
By
Ashwin Joseph P10120
RAJAGIRI BUSINESS SCHOOL
RAJAGIRI VALLEY P.O KOCHI – 682039
1
DECLARATION
I, Ashwin Joseph, hereby declare that the project report titled “Marketing real estate for the new generation customers with a special emphasis on changing behavioural trends in the market place” is a bonafide report of the project work done by me between April-May 2011.
This study was undertaken as a partial fulfillment of the requirement for the award of Post graduate diploma in management at Rajagiri Business School, Kakkanad, Cochin,
I also declare that this report has not been submitted to any other university/board for the award of any degree/diploma.
PLACE: Cochin DATE: (Ashwin Joseph)
2
ACKNOWLEDGEMENT
It is with a thankful heart that I wish to acknowledge all those people who have been instrumental in helping me to complete this project successfully. First, I express my gratefulness to Lord Almighty for helping me complete the project successfully I am greatly indebted to Mr.Suresh S, Chief Marketing Officer and Mr Vijay Sundar Raj, General Manager (Sales and Marketing), XS Real Properties PVT Ltd for their valuable guidance and support at the organisational level for completing this project. I would like to express my gratitude to my faculty guide Mr. Joji alex for his inputs and guidance. I would like to thank the sales and marketing team of XS Real Properties PVT Ltd for their inputs and insights especially from Mr Vikas Ramanathan, Assistant Manager (Sales and Marketing) and Mr S Sudarshan, Senior Manager (Sales and Marketing) My deepest sense of gratitude goes to my family and friends for their support and constant
SUMMER PROJECT
Submitted to
RAJAGIRI BUSINESS SCHOOL
In Partial Fulfilment of the Requirements for the Award of
POST GRADUATE DIPLOMA IN MANAGEMENT (2010-2012)
By
Ashwin Joseph P10120
RAJAGIRI BUSINESS SCHOOL
RAJAGIRI VALLEY P.O KOCHI – 682039
1
DECLARATION
I, Ashwin Joseph, hereby declare that the project report titled “Marketing real estate for the new generation customers with a special emphasis on changing behavioural trends in the market place” is a bonafide report of the project work done by me between April-May 2011.
This study was undertaken as a partial fulfillment of the requirement for the award of Post graduate diploma in management at Rajagiri Business School, Kakkanad, Cochin,
I also declare that this report has not been submitted to any other university/board for the award of any degree/diploma.
PLACE: Cochin DATE: (Ashwin Joseph)
2
ACKNOWLEDGEMENT
It is with a thankful heart that I wish to acknowledge all those people who have been instrumental in helping me to complete this project successfully. First, I express my gratefulness to Lord Almighty for helping me complete the project successfully I am greatly indebted to Mr.Suresh S, Chief Marketing Officer and Mr Vijay Sundar Raj, General Manager (Sales and Marketing), XS Real Properties PVT Ltd for their valuable guidance and support at the organisational level for completing this project. I would like to express my gratitude to my faculty guide Mr. Joji alex for his inputs and guidance. I would like to thank the sales and marketing team of XS Real Properties PVT Ltd for their inputs and insights especially from Mr Vikas Ramanathan, Assistant Manager (Sales and Marketing) and Mr S Sudarshan, Senior Manager (Sales and Marketing) My deepest sense of gratitude goes to my family and friends for their support and constant