Marketing Proposal
Marketing plan for Fruit juice home delivery service
Group Q2
Arpan Srivastava
Mukund Madhav Holani
Praveen Agrawal
Sarvesh Jayant Agnihotri
Zeba Siddiqui
Executive Summary
We are trying to develop a marketing plan for door to door fruit juice delivery service in the university town of Manipal. Our marketing plan involves setting up of proper packaging, distribution system and promotional activities. Through our plan, we can help a juice vendor to get daily sales of about Rs.35000-40000 in the short run and of Rs.500000 in the medium term.
The town has a large population of students belonging to upper middle class who mostly live in hostels. They have high awareness about the benefits of juices and have high disposable incomes. The town is very small and thus providing a large and concentrated customer base.
Our aim in the short run is to make fruit juice available to those who already have a high awareness of its benefits. In the long run, the aim of the marketing is to change people’s habit and make them drink fruit juices instead of other beverages. The aim of the marketing is to project the product in such a way so as to establish it as a product having a high freshness and high nutritional value.
Thus, if adopted and implemented properly, our plan has a potential of generating Rs.30000-40000 of daily sales.
Contents
1. Executive Summary.....................................................................................2
2. Table of contents.…………………………………………………………..3
3. Summary of Current Market Situation………………………………….4
4. Focused Assessment of the market opportunity ……………………….5
5. Financial and Marketing Goals…………………………………………….7
6. Summary the
Group Q2
Arpan Srivastava
Mukund Madhav Holani
Praveen Agrawal
Sarvesh Jayant Agnihotri
Zeba Siddiqui
Executive Summary
We are trying to develop a marketing plan for door to door fruit juice delivery service in the university town of Manipal. Our marketing plan involves setting up of proper packaging, distribution system and promotional activities. Through our plan, we can help a juice vendor to get daily sales of about Rs.35000-40000 in the short run and of Rs.500000 in the medium term.
The town has a large population of students belonging to upper middle class who mostly live in hostels. They have high awareness about the benefits of juices and have high disposable incomes. The town is very small and thus providing a large and concentrated customer base.
Our aim in the short run is to make fruit juice available to those who already have a high awareness of its benefits. In the long run, the aim of the marketing is to change people’s habit and make them drink fruit juices instead of other beverages. The aim of the marketing is to project the product in such a way so as to establish it as a product having a high freshness and high nutritional value.
Thus, if adopted and implemented properly, our plan has a potential of generating Rs.30000-40000 of daily sales.
Contents
1. Executive Summary.....................................................................................2
2. Table of contents.…………………………………………………………..3
3. Summary of Current Market Situation………………………………….4
4. Focused Assessment of the market opportunity ……………………….5
5. Financial and Marketing Goals…………………………………………….7
6. Summary the