Marketing Project - Nikon P80
Marketing Project
Nikon COOLPIX P80
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Product Line
Nikon have a wide range of cameras ranging from compact cameras to Professional cameras.
Compact cameras are the point and shoot camera where you do not have the function of setting your camera the way you want it. Everything is automatic. Examples of compact cameras are the L16, S210
Professional cameras are the based where Nikon build up their reputation are one of the top camera makers. Their professional cameras are excellent in performance and quality and they have a wide range of lens to choose from for their DSLR (digital Single Lens Reflect) cameras. Example of DSLR cameras are the D40, D300, D3
Lastly, Nikon has recently produce an in between from compact cameras to professional cameras, the semi professional cameras. The semi professional cameras have both the automatic function as well as the manual function where you can play around with the camera settings. However you do not have the full customisation available as compared with the professional camera.
Competitors Specification
Major competitors for Nikon will be brands that produces semi professional camera such as Olympus, Sony and Canon.
SP570- the Olympus camera is a 10.0 mega pixel camera that has a zoom of up to 20X times together with the build in image stabilizer. It has a wide angle of up to 26mm and can take as fast as 15 fps (frame per seconds). However it has one weak point whereby it is using XD memory card which is not compatible with other brand and they are running on a double A battery.
Sony- the Sony H50 is a 10.0 mega pixel camera with a 15X zoom and packed with a build in image stabilizer. It has a large LCD screen size (3.0 inch) that is tillable. Picture that is taken will be recorded in high definition when viewing on a HD television. The Sony cameras are also using their own memory card memory stick therefore it is not compatible with other cameras too.
Canon- the Canon S5IS is an 8.0 mega pixel camera with a
Nikon COOLPIX P80
[pic][pic]
Product Line
Nikon have a wide range of cameras ranging from compact cameras to Professional cameras.
Compact cameras are the point and shoot camera where you do not have the function of setting your camera the way you want it. Everything is automatic. Examples of compact cameras are the L16, S210
Professional cameras are the based where Nikon build up their reputation are one of the top camera makers. Their professional cameras are excellent in performance and quality and they have a wide range of lens to choose from for their DSLR (digital Single Lens Reflect) cameras. Example of DSLR cameras are the D40, D300, D3
Lastly, Nikon has recently produce an in between from compact cameras to professional cameras, the semi professional cameras. The semi professional cameras have both the automatic function as well as the manual function where you can play around with the camera settings. However you do not have the full customisation available as compared with the professional camera.
Competitors Specification
Major competitors for Nikon will be brands that produces semi professional camera such as Olympus, Sony and Canon.
SP570- the Olympus camera is a 10.0 mega pixel camera that has a zoom of up to 20X times together with the build in image stabilizer. It has a wide angle of up to 26mm and can take as fast as 15 fps (frame per seconds). However it has one weak point whereby it is using XD memory card which is not compatible with other brand and they are running on a double A battery.
Sony- the Sony H50 is a 10.0 mega pixel camera with a 15X zoom and packed with a build in image stabilizer. It has a large LCD screen size (3.0 inch) that is tillable. Picture that is taken will be recorded in high definition when viewing on a HD television. The Sony cameras are also using their own memory card memory stick therefore it is not compatible with other cameras too.
Canon- the Canon S5IS is an 8.0 mega pixel camera with a