Marketing Project (Jeans)
November 22, 2012
Introduction
Born and raised in Los Angeles, Paige Premium Denim is one of the world's leading denim brands with its signature "perfect fit" and unmatched variety of styles that flatter the body. Paige Premium Denim was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look great and feel great in a pair of designer jeans. Committed to using the highest quality materials, the denim line infuses considered, unexpected details into each and every design, combines Southern California casual with pure sophistication. Since the fit model known for having “the best butt in the business”, soon became known as the designer who makes “the best butt jeans” in the business. She used her expertise and unique values to create the “perfect fitting jean.”1 Promising its clientele style they can make all their own, the brand has become a favorite among fashion influencers due to its impeccable styling, exceptional fit and fabric innovation. In constant development, Paige Denim has successfully created an inclusive, complete, and quality label; Paige products are sold in select, high-end retailers and specialty boutiques throughout the world.2 This report will analyze how Paige Premium Denim uses the 4 P’s of product, price, place, and promotion to deliver a quality product to its target market.
Target Market
The target market can be classified as simply as celebrity style.
Geographic Segmentation: Paige Premium Denim brand of jeans was created in the US and is focused around women who are located in California and surrounding area, and where jean trends are highly changing. The market numbers for this area are quite high as the climate
Introduction
Born and raised in Los Angeles, Paige Premium Denim is one of the world's leading denim brands with its signature "perfect fit" and unmatched variety of styles that flatter the body. Paige Premium Denim was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look great and feel great in a pair of designer jeans. Committed to using the highest quality materials, the denim line infuses considered, unexpected details into each and every design, combines Southern California casual with pure sophistication. Since the fit model known for having “the best butt in the business”, soon became known as the designer who makes “the best butt jeans” in the business. She used her expertise and unique values to create the “perfect fitting jean.”1 Promising its clientele style they can make all their own, the brand has become a favorite among fashion influencers due to its impeccable styling, exceptional fit and fabric innovation. In constant development, Paige Denim has successfully created an inclusive, complete, and quality label; Paige products are sold in select, high-end retailers and specialty boutiques throughout the world.2 This report will analyze how Paige Premium Denim uses the 4 P’s of product, price, place, and promotion to deliver a quality product to its target market.
Target Market
The target market can be classified as simply as celebrity style.
Geographic Segmentation: Paige Premium Denim brand of jeans was created in the US and is focused around women who are located in California and surrounding area, and where jean trends are highly changing. The market numbers for this area are quite high as the climate