Marketing Principal on Samsung Mobile
Table of Content Page
Cover Sheet 1
Content Page 2
Executive Summary 3
Introduction 4
Application of tools on Business 5&6
Conclusion 7
References 8
Executive Summary
The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of mobile processors overall exceeded in 2011 and is forecast to grow through 2016.
The mobile PC segment continued a slow and steady growth trend and demonstrated signs of future growth around the excitement of ultra-thin platforms. But, the real growth drivers continued to be smartphone platforms. In the smartphone market, Nokia lost the leadership crown to Samsung.
The total global mobile phone and smartphone market is expected to be worth $341.4 billion in 2015 while smartphone revenue will account for 75.8% of the total mobile handset revenue at $258.9 billion in 2015. Smartphones are currently witnessing high growth due multiple factors such as, lower production cost, improved handset design and functionalities, the expansion of global mobile email and browsing services, the emergence of 3G and 4G network technologies, the competition amongst carriers, and the standardization and upgrades of operating systems.
This report, highlights the
• Segmentation
• Target market
• Evaluates the opportunity available for Samsung to further expand into the consumer smartphone section.
• A detailed environmental analysis both internal and external has been done, for entry and/or expansion into the market.
• Attractiveness of the industry
Introduction
Smartphones give us the ability to not only carry our data around with us wherever we go, it also gives us the ability to edit that data any place - any time. In today 's "reality" based generation, we 're always looking for the opportunity to capture and relive a moment. And
Cover Sheet 1
Content Page 2
Executive Summary 3
Introduction 4
Application of tools on Business 5&6
Conclusion 7
References 8
Executive Summary
The mobile market continues to be the cornerstone of growth and innovation for the mobile tech industry. Growth of mobile processors overall exceeded in 2011 and is forecast to grow through 2016.
The mobile PC segment continued a slow and steady growth trend and demonstrated signs of future growth around the excitement of ultra-thin platforms. But, the real growth drivers continued to be smartphone platforms. In the smartphone market, Nokia lost the leadership crown to Samsung.
The total global mobile phone and smartphone market is expected to be worth $341.4 billion in 2015 while smartphone revenue will account for 75.8% of the total mobile handset revenue at $258.9 billion in 2015. Smartphones are currently witnessing high growth due multiple factors such as, lower production cost, improved handset design and functionalities, the expansion of global mobile email and browsing services, the emergence of 3G and 4G network technologies, the competition amongst carriers, and the standardization and upgrades of operating systems.
This report, highlights the
• Segmentation
• Target market
• Evaluates the opportunity available for Samsung to further expand into the consumer smartphone section.
• A detailed environmental analysis both internal and external has been done, for entry and/or expansion into the market.
• Attractiveness of the industry
Introduction
Smartphones give us the ability to not only carry our data around with us wherever we go, it also gives us the ability to edit that data any place - any time. In today 's "reality" based generation, we 're always looking for the opportunity to capture and relive a moment. And
References: • Gomez-Mejia, L & Balkin D, 2011. Management. International edition. Person education Inc. • Johnston, H. (1996), “Partnership Up in the Air”, Asian Business, August, p.53 • Strategic Management • kenichi, I. (2004) Internet use via mobile phone in Japan..