Preview

Marketing - Positioning a New Product

Good Essays
Open Document
Open Document
3308 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing - Positioning a New Product
Marketing
|
| | |

Positioning a Radically New Product
ForceX, Inc. has plans to create a new Situational Awareness (SA) product that is targeted towards Federal, State, and Local Law Enforcement Agencies (LEA). This new product is a clear departure from the normal Mission Execution products that ForceX, Inc. has developed in the past. Mission Execution software applications normally encompass Intelligence, Surveillance, and Reconnaissance (ISR) and Target Tracking and Locating (TTL) software products that take mission planning data and provide the operators with the functional capabilities to use the planning data in the execution of their assigned mission(s). ForceX, Inc. is attempting to diversify its customer base by moving into this market as well as achieving their strategic vision of becoming the leader in providing SA software solutions.
Target Market
The target market for this product in Federal, State, and Local LEA that conduct emergency response operations in support policing actions or natural disasters. The customers in this market have ISR and TTL software and equipment provided by other vendors. In all cases the software applications provided by competitors fall into only one of the two categories. None of the vendors in this market provide a solution that combines the two tactical operations of ISR and TTL into one application that provides a situational awareness for operators conducting both ground and airborne operations. The total picture enables law enforcement personnel to conduct all of their tactical operations from a single “common picture”. It is imperative for law enforcement personnel to have a clear understanding of the situation as they develop their tactics for neutralizing the situation. Unlike the Department of Defense (DoD), LEA have a more stringent set of rules for the use of deadly force during violent situations, to prevent collateral damage and potential lawsuits. The more information that is
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Automatic Dependent Survelliance-Broadcast (Human Factors in Aviation Safety)
    • 3886 Words
    • 16 Pages

    Automatic Dependent Survelliance-Broadcast (Human Factors in Aviation Safety)

    Automatic Dependent Surveillance-Broadcast (ADS-B) is a critical aspect of the Federal Aviation Administration’s (FAA) Next Generation Air Transportation System (NextGen). NextGen is a Joint Planning Development Office multiagency effort established by Congress to transform the air transportation system into amore flexible, adaptive, and highly automated system capable of handling two to three time the current air traffic (Thompson & Sinclair, n.d.). In short, the ADS-B system provides improved surveillance and pilot situational awareness simultaneously to pilots and air traffic controllers. ADS-B is still in the process of its development but is slowly being implemented in the United States and in the international community. New technologies bring about improvements in aircraft avionics functional capabilities but also bring about new human factors issues. Since ADS-B is the future of air traffic control, these human…

    • 3886 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Good Essays

    Incident Command System: A Case Study
    • 1151 Words
    • 5 Pages

    Incident Command System: A Case Study

    The Incident Command System (ICS) was first developed and introduced in the 1970’s when a string of catastrophic fires were springing up in California. The destruction of property created by the fires produced skyrocketed in the millions causing many people to be seriously injured or perish during the event. The individuals who were assigned to investigate the cause of these fires in California studied the case histories and discovered that response efforts to battle such catastrophes could be attributed to the lack of resources and the failure of tactics during these operations. Fast forwarding to 2003, the Homeland Security Presidential Directive-5 (HSPD-5) identified steps to improve coordination in response to incidents and it required the Department of Homeland Security (DHS) to coordinate with other Federal departments and agencies. The ICS is designed to be a management system that enables effective and efficient domestic incident management by integrating a combination of facilities, equipment, personnel, procedures, and communications operating within a common organizational structure (Federal Emergency Management Agency, 2014).…

    • 1151 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Essay On Situational Awareness
    • 622 Words
    • 3 Pages

    Essay On Situational Awareness

    Situational awareness is necessary in order to maintain the highest degree of self and team safety, while also exercising the best course of action to take while on the fireground. The U.S. Coast Guard states that, “Situational awareness is the ability to identify, process, and comprehend the critical elements of information about what is happening to the team with regard to the mission.” The practice of situational awareness is relevant to many fields, but holds great use in fire fighting. Through firefighter tactics and training, high risk situations can be taken on with greater chance of success.…

    • 622 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Operation Laredo Reflection
    • 1301 Words
    • 6 Pages

    Operation Laredo Reflection

    An example of my experience regarding the critical skill of application is during my time as Incident Commander overseeing the security operations for a high profile federal court trial in Laredo, Texas. The security mission was called “Operation Laredo II”. The development of an operational security plan for a high profile trial at a United States Federal Courthouse positioned geographically less than one hundred and fifty yards from the Mexican border can be a challenge. When that trial entails dealing with one of the most powerful and influential drug cartels on the southern border known as Los Zetas, the challenges become critical. The Mexican drug cartel Los Zetas is comprised of former Mexican military soldiers who were originally hired…

    • 1301 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Incident Command System Essay
    • 605 Words
    • 3 Pages

    Incident Command System Essay

    Blank and Blank (Year) state that, “terrorist attacks can produce conditions that resemble disasters, such as the following: Kill or injure large numbers of people, affect a large geographic area and many jurisdiction…” (p. 108). This is why the Incident Command System can be tremendously important. When a major terrorist attack happens, it will involve multiple agencies. The September 11 attacks are an example of how interoperability can fail. The radios utilized by the NYPD and FDNY were not compatible with each other, because the individual agencies did not want to speak to each other (Newman, Year, p. 126). This led to a lapse in communications. The ICS contains pre-established chains of command that serves to mitigate inoperability between differing agencies. In incidents involving weapons of mass destructions, there is an added danger. Through the use of chemical, biological, radiological, or nuclear (CBRN) hazards; terrorists can make a dangerous situation even deadlier. The introduction of CBRN agents can make an attack more deadly and contagious. The proper identification of symptoms and their causes is not always readily apparent either. Information sharing is enormously vital in this regard. All responders must be made aware of any possible CBRN contamination in order to mitigate the effects as much as…

    • 605 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    information paper
    • 700 Words
    • 3 Pages

    information paper

    1. Purpose: To provide an overview and information on the Advise and Assist Brigades/Modular Brigades Augmented for Security Force Assistance.…

    • 700 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Comparing The Combat Search And Rescue
    • 241 Words
    • 1 Page

    Comparing The Combat Search And Rescue

    A fourth type of search and rescue team is the Combat Search and Rescue (CSAR). The life of each U.S. soldier is important, and combat search and rescue has become one of the most vital operations in modern warfare. In fact, CSAR units are among the first to arrive behind enemy lines after combat operations. The Department of Defense selected the U.S. Air Force as the leader in CSAR operations (Bryant, 2008). Whenever an aircraft goes down or a soldier is lost from his unit, the Air Force Combat Search and Rescue comes in to locate, establish contact and attempt to recover the soldier. Other operational tasks of the combat search and rescue units include, medical evacuations, rescue intelligence support, configuration of rescue equipment, self-protection…

    • 241 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Hurricane Katrina Research Papers
    • 1212 Words
    • 5 Pages

    Hurricane Katrina Research Papers

    Other times, emergencies come without any warning, like a terrorist attack. In any case, once the emergency has begun, it is time for responders to act. ICS helps responding agencies perform in a coordinated and effective manner. This response ranges from the initial response to the emergency, adjustments during the days after the initial response, and the on-going coordination of efforts, resources, and supplies well after the initial portion of the response. The plan helps federal, state, local, and tribal agencies work together smoothly and with an extensive list of other agencies that depends on the severity and circumstances of the situation at hand. “ICS is the combination of facilities, equipment, personnel, procedures, and communications operating within a common organizational structure, designed to aid in the management of resources during incidents. It is used for all kinds of emergencies and is applicable to small as well as large and complex incidents. ” With the use of ICS during an emergency response, plans are developed, implemented, reviewed, and rewritten as necessary to get the mission completed in a safe and efficient manner. NIMS and ICS both help administrators to identify, categorize, deploy, and maintain the personnel and resources needed to accomplish the…

    • 1212 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Predictive Policing Research Paper
    • 1052 Words
    • 5 Pages

    Predictive Policing Research Paper

    2. Grennon, M, J. (2001, July 01). Technology for law enforcement: A round-up of resources and innovations. Sheriff, (4), 20. Retrieved from: http://elibrary.bigchalk.com…

    • 1052 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Policing Past and Present Essay Example
    • 982 Words
    • 4 Pages

    Policing Past and Present Essay Example

    It has been said that to understand the world of today, one must understand the world of yesterday, police and police agencies are no different. The history of policing ranges all the way from citizens attempting to protect their community to today’s world of technology based policing. A recent development in policing stems from the terrorist attacks on September 11, 2001 which resulted in the created of the Department of Homeland Security. Various agencies neglected to share information they may have had regarding the situation and now many police agencies and federal agencies spend more training time on terrorist training scenarios. With technology advancing at such a fast rate one wonders what policing will be like ten years from now, twenty, even fifty years from today.…

    • 982 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Future of Policing
    • 1134 Words
    • 5 Pages

    Future of Policing

    “The only thing constant is change” (Heraclitus). With technology on a continuous rise and the increasing demographic changes in contemporary America, saying that the future of law enforcement is unpredictable is being very modest. Through the use of computer-aided dispatch (CAD), mobile computing, records management systems and database and information technology police and other law enforcement agencies have become much more efficient. Many other tools have help to protect the safety of officers, Kevlar and the Taser for example. Tools such as closed-circuit televisions, global positioning systems (GPS), fingerprint identification systems and facial recognition software also help a great deal with apprehending offenders. These technological advances are not without their share of problems, most of which stem with infringing on the personal rights of civilians and having agents and officers educated in the use of these new technologies. The future of policing is a double edged sword, with the increase of technology and its uses comes the need to safeguard American rights. It is very easy to take an advantage and run with it, this may be the biggest challenge for policing in the future.…

    • 1134 Words
    • 5 Pages
    Good Essays
    Read More
  • Better Essays

    Predictive Policing
    • 1315 Words
    • 6 Pages

    Predictive Policing

    Over the last decade, computer and telecommunications technologies have developed at a surprising rate. Increased computing power, advances in data transmission, smart and user-friendly graphic interfaces present law enforcement agencies with unprecedented capacity to collect, store, analyze and share data with stakeholders inside and outside of government. Ultimately, information technology represents a tool to help local law enforcement achieve its broadened and…

    • 1315 Words
    • 6 Pages
    Better Essays
    Read More
  • Good Essays

    Using Technology In Policing
    • 971 Words
    • 4 Pages

    Using Technology In Policing

    In recent years, technology has been making significant advancements that makes complex task easier as well as more effective. In a time in policing where budgets are shrinking, the police has benefited from technological advancements that allows police administrators to create effective patrol strategies that can make full use of the department’s resources by using technology to create efficacy, which is necessary when trying to reduce crime in modern policing. Automatic Vehicle Location (AVL) technologies, self-driven patrol vehicles, automated number plate recognition, Project 54 technology and Through-The-Wall Surveillance (TWS) can help make police patrol more effective.…

    • 971 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Counterintelligence Definition
    • 498 Words
    • 2 Pages

    Counterintelligence Definition

    The key components of the intelligence community through the above functions are to operate within the intelligence cycle to aid and afford policy makers refined intelligence for decision making. The stability and common welfare of the citizens and its critical infrastructures are priority to organizing the strategic, operational and tactical aspects of defending and offensively protecting the United States. With the construction of special task force from sworn law enforcement officers, military forces and leaders with in global communities counterintelligence takes a offensive approach to deterring prospective terrorist and apprehending those who seek harm. In relation counterintelligence devises the ability to equip first responders and military operatives with the knowledge and capabilities to defend against threats that are domestic or…

    • 498 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Benchmark assignment
    • 6199 Words
    • 25 Pages

    Benchmark assignment

    The computer emergency readiness team (cert): would you like to work at cert?. (2005). Software Engineering Institute, Retrieved from http://www.cert.org/…

    • 6199 Words
    • 25 Pages
    Powerful Essays
    Read More

Related Topics