MARKETING PLAN “INIMITABLE”
MARKETING PLAN “iNIMITABLE”
CONTEMPORARY MARKETING
BUSE: 603 Section: JA
Turquoise group
Ghadah Sabiq ID# 1402784
Suha Assas ID# 1460530
Walla Almaslama ID# 1400105
Reem Sakkat ID# 1402766
Serene Jouhargy ID# 1400118
Faculty Member : Dr. shatha Ezzi
December 26, 2013
King Abdulaziz University Jeddah
EMBA
TABLE OF CONTENTS
INTRODUCTION...............................................................................................................3
EXECUTIVE SUMMERY..................................................................................................3
STRATIGIC PLANNING………………………...……………...……...………………..4 MISSION, GOALS AND OBJECTIVES……….…………………….……….…………4 BUSINESSPORTFOLIO……………………....…………………….….………………..5 SWOTANALYSIS…………………..……………………………………………….…...5
MICROENVIRONMENT..................................................................................................6 MACROENVIRONMENT………………….....................................................................8 PRODUCTDESCREPTION………………………..………..……….….………...….….8 SEGMENTATION…………………………......................................................................9 TARGETING…………………………………………………..........................................11
POSITINING……………………......................................................................................11
MARKETING MIX STRATEGIES………………….......................................................13 PRODUCT………...…........................................................................................................14
PRICE……………...….......................................................................................................16
PLACE…………...…..........................................................................................................19
CONTEMPORARY MARKETING
BUSE: 603 Section: JA
Turquoise group
Ghadah Sabiq ID# 1402784
Suha Assas ID# 1460530
Walla Almaslama ID# 1400105
Reem Sakkat ID# 1402766
Serene Jouhargy ID# 1400118
Faculty Member : Dr. shatha Ezzi
December 26, 2013
King Abdulaziz University Jeddah
EMBA
TABLE OF CONTENTS
INTRODUCTION...............................................................................................................3
EXECUTIVE SUMMERY..................................................................................................3
STRATIGIC PLANNING………………………...……………...……...………………..4 MISSION, GOALS AND OBJECTIVES……….…………………….……….…………4 BUSINESSPORTFOLIO……………………....…………………….….………………..5 SWOTANALYSIS…………………..……………………………………………….…...5
MICROENVIRONMENT..................................................................................................6 MACROENVIRONMENT………………….....................................................................8 PRODUCTDESCREPTION………………………..………..……….….………...….….8 SEGMENTATION…………………………......................................................................9 TARGETING…………………………………………………..........................................11
POSITINING……………………......................................................................................11
MARKETING MIX STRATEGIES………………….......................................................13 PRODUCT………...…........................................................................................................14
PRICE……………...….......................................................................................................16
PLACE…………...…..........................................................................................................19
References: 1. Browse Thousands of Company Profiles. Retrieved on Oct.14. 2013, from http://www.fundinguniverse.com/company-histories/ 2. Chanel. Retrieved on Oct.12. 2013, from http://www.chanel.com/en_US/fragrance-beauty/Fragrance-88106 3. Click Through Marketing. Retrieved on Oct.13. 2013, from http://www.clickthroughmarketing.com/mobile-internet-marketing-services-set-to-boom-19677185/ 4. Clothing & Fashion Design Objectives. Retrieved on Oct.17. 2013, from http://www.ehow.com/info_8241275_clothing-fashion-design-objectives.html 5. Consumer Behaviour. Retrieved on Nov.12. 2013, from https://www.academia.edu/1430234/CONSUMER_BEHAVIOUR 11. International Monetary Fund World Economic Outlook Database, April 2013. Retrieved on Dec.22, 2013, from http://www.gfmag.com/component/content/article/119-economic-data/12529-the-worlds-richest-and-poorest-countries.html#axzz2oD0C0IuK 15. Kotler, P., Armstrong, G., (2013). Marketing; An introduction. 11th ed. England: Pearson Education Limited.