Marketing Plan: ZARA
Content
I. Executive Summary
II. Situational Analysis
III. Target Market
IV. Swot Analysis
V. Marketing objective and goals
VI. Marketing Strategy and Tactics
VII. Implementation and Control
De La Salle University-Dasmarinas
Bachelor of Sciences in Business Administration major in Human Resource Development Management
Zara Clothing Company
Marketing Plan
By
Mr. Carl Jastine Eugenio
Ms. Angelica May Ignacio
Ms. Mary Christine Agojo
Ms. Shenna Mae Reyes
Mr. Eric Balaoro
I. Executive Summary
Zara is the largest retail company owned and run by Inditex, largest Spanish corporation and the world’s largest fashion group. The way Zara has runs its company is by following a vertical integrated operation that has the advantage to shorten the time in making decisions.
Inventories in the stores depend on the geographic area in which the store is located; and the way Zara does their marketing is by just displaying posters at stores and by their windows display.
This approach to make business has work very well for Zara; they show an economic growth despite the strong crisis suffer in the United States. The problem that Zara faces is whether to update their existing software or to keep the current software but running in the misfortune that the only DOS supplier will cease to maintain the software. Several benefits and economical costs are described to observe either it would be a wise move or not.
II. Situational Analysis
III. Target Market
Zara sells apparel, footwear and accessories for women, men and children.
Product lines were segmented into these three categories, with further segmentation within the women’s line as it was considered the strongest out of the three, with an overwhelming majority of women in the target market (78%).
Zara’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry. An
I. Executive Summary
II. Situational Analysis
III. Target Market
IV. Swot Analysis
V. Marketing objective and goals
VI. Marketing Strategy and Tactics
VII. Implementation and Control
De La Salle University-Dasmarinas
Bachelor of Sciences in Business Administration major in Human Resource Development Management
Zara Clothing Company
Marketing Plan
By
Mr. Carl Jastine Eugenio
Ms. Angelica May Ignacio
Ms. Mary Christine Agojo
Ms. Shenna Mae Reyes
Mr. Eric Balaoro
I. Executive Summary
Zara is the largest retail company owned and run by Inditex, largest Spanish corporation and the world’s largest fashion group. The way Zara has runs its company is by following a vertical integrated operation that has the advantage to shorten the time in making decisions.
Inventories in the stores depend on the geographic area in which the store is located; and the way Zara does their marketing is by just displaying posters at stores and by their windows display.
This approach to make business has work very well for Zara; they show an economic growth despite the strong crisis suffer in the United States. The problem that Zara faces is whether to update their existing software or to keep the current software but running in the misfortune that the only DOS supplier will cease to maintain the software. Several benefits and economical costs are described to observe either it would be a wise move or not.
II. Situational Analysis
III. Target Market
Zara sells apparel, footwear and accessories for women, men and children.
Product lines were segmented into these three categories, with further segmentation within the women’s line as it was considered the strongest out of the three, with an overwhelming majority of women in the target market (78%).
Zara’s consumers are young, value conscious and highly sensitive to the latest fashion trends in the industry. An