Marketing Plan with SWOT Analysis for Trine University Project
EXECUTIVE SUMMARY
Knowledge is the most significant economic and social force of the 21st century, and higher education will see its importance and influence to grow in the coming decades. At the same time, as in other industries and sectors, extraordinary, rapid change has become a constant for institutions of higher education. This dynamic environment provides challenges and opportunities as well, which is why Trine University’s Marketing 303 class has spent the last eight weeks putting together a comprehensive marketing plan process to examine a variety of marketing and enrollment issues facing Trine University’s outreach campuses.
Since its beginning in 1884 in Angola, Indiana, Trine University has experienced significant periods of growth and change while preparing students for career success. While this growth and change mainly took place at the University’s main campus, it is now entering a new phase of growth and change. This growth and change is happening with Trine University’s outreach campuses.
Trine University’s mission for the outreach campuses is “to provide accessible educational opportunities that are responsive to the needs of today's diverse population and lead to meaningful careers and lifelong learning. To accomplish our mission, we have set forth the following goals:
Acquire our own learning facility
Higher enrollment rate
Promote associates, bachelors, and master degrees to spark more interest in attending the campus
Add new degrees to current programs
Offer tuition discounts and incentives
Make scheduling classes easier and more available
Reach out to individuals and employers in the community wishing to better their education
Achieve top school ranking in community
To guide and later help assess the marketing plan and its effectiveness, the Marketing 303 class produced a SWOT analysis to help provide direction and serve as a basis for the development of a marketing plan which promotes Trine University’s outreach campuses. We
Knowledge is the most significant economic and social force of the 21st century, and higher education will see its importance and influence to grow in the coming decades. At the same time, as in other industries and sectors, extraordinary, rapid change has become a constant for institutions of higher education. This dynamic environment provides challenges and opportunities as well, which is why Trine University’s Marketing 303 class has spent the last eight weeks putting together a comprehensive marketing plan process to examine a variety of marketing and enrollment issues facing Trine University’s outreach campuses.
Since its beginning in 1884 in Angola, Indiana, Trine University has experienced significant periods of growth and change while preparing students for career success. While this growth and change mainly took place at the University’s main campus, it is now entering a new phase of growth and change. This growth and change is happening with Trine University’s outreach campuses.
Trine University’s mission for the outreach campuses is “to provide accessible educational opportunities that are responsive to the needs of today's diverse population and lead to meaningful careers and lifelong learning. To accomplish our mission, we have set forth the following goals:
Acquire our own learning facility
Higher enrollment rate
Promote associates, bachelors, and master degrees to spark more interest in attending the campus
Add new degrees to current programs
Offer tuition discounts and incentives
Make scheduling classes easier and more available
Reach out to individuals and employers in the community wishing to better their education
Achieve top school ranking in community
To guide and later help assess the marketing plan and its effectiveness, the Marketing 303 class produced a SWOT analysis to help provide direction and serve as a basis for the development of a marketing plan which promotes Trine University’s outreach campuses. We