Marketing Plan Phase Lv
Marketing Plan Phase IV
MKT421
June 26, 2013
Marketing Plan Phase IV
This is phase three of the Marketing Plan for the OnGo product line by Google X. This portion of the plan will give a detailed description of the attributes, the life cycle and its effect on the marketing for this product, positioning and differentiation strategies and the appropriate price strategy for the OnGo product. After analyzing this data it will give Google X a better understanding of how to market this product and when to begin producing a new and improved version. The pricing strategy will be one of the most important aspects. If the company overprices the product or underprices the product, it could cause this item to fail. (Nadeau & Casselman, 2008)
Detailed Attributes of OnGo
Google X took a step up when they designed OnGo. OnGo was developed for consumers on the go. OnGo is an innovative product that has the technology to charge a small battery within 60 seconds when wearing the accessories. This product was created for busy working professionals, students, children, and individuals with a busy life style. With society depending on technology, technology can now depend on OnGo for that last minute charge. The OnGo accessories are fashionable products with multiple colors and durable. Google X wanted to make sure that no one was left out so they designed fun color accessories for children and made the accessories easy and with a comfortable fit. The advantages of wearing OnGo is people do not have to stress about their cell phone, watch, laptop, tablet, iPod, and iPad or any other small electronic with a battery dying in the middle of conversation or project. Google X is making OnGo affordable, multiple styles, many colors, and available in most major stores. The OnGo product will be a set price that captures a value not just to the company but for the consumer as well; price is a key attribute that consumers consider before making a purchase (Mohammed, R. 2010).
MKT421
June 26, 2013
Marketing Plan Phase IV
This is phase three of the Marketing Plan for the OnGo product line by Google X. This portion of the plan will give a detailed description of the attributes, the life cycle and its effect on the marketing for this product, positioning and differentiation strategies and the appropriate price strategy for the OnGo product. After analyzing this data it will give Google X a better understanding of how to market this product and when to begin producing a new and improved version. The pricing strategy will be one of the most important aspects. If the company overprices the product or underprices the product, it could cause this item to fail. (Nadeau & Casselman, 2008)
Detailed Attributes of OnGo
Google X took a step up when they designed OnGo. OnGo was developed for consumers on the go. OnGo is an innovative product that has the technology to charge a small battery within 60 seconds when wearing the accessories. This product was created for busy working professionals, students, children, and individuals with a busy life style. With society depending on technology, technology can now depend on OnGo for that last minute charge. The OnGo accessories are fashionable products with multiple colors and durable. Google X wanted to make sure that no one was left out so they designed fun color accessories for children and made the accessories easy and with a comfortable fit. The advantages of wearing OnGo is people do not have to stress about their cell phone, watch, laptop, tablet, iPod, and iPad or any other small electronic with a battery dying in the middle of conversation or project. Google X is making OnGo affordable, multiple styles, many colors, and available in most major stores. The OnGo product will be a set price that captures a value not just to the company but for the consumer as well; price is a key attribute that consumers consider before making a purchase (Mohammed, R. 2010).
References: Klara, R. (2009). Product placement of the decade. Brandweek, 50(44), 16. Mohammed, R. (2010, Sep). Building a new pricing strategy. Minority Business Entrepreneur, 27, 34-34, 36, 38. Retrieved from http://search.proquest.com/docview/758930013?accountid=35812 Nadeau, J., & Casselman, M.R. (2008, December). Competitive Advantage with New Product Development: Implications for Life Cycle Theory. Journal of Strategic Marketing, 16(5), 401-411. Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2011). Basic Marketing (18th ed.). Retrieved from University of Phoenix