Marketing Plan Of Toyota
Toyota Motors Marketing Plan
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Table of Contents
Executive Summary 3
Introduction 3
Strategic Plan and focus 5
The Goals of the Company 5
Core Competencies and Competitive Advantages 6
SWOT Analysis of Toyota 6
Basic Strengths of Toyota 6
Weaknesses of Toyota 8
Opportunities of Toyota 8
Threats of Toyota 9
Car Industry Analysis 10
Toyota Company analysis 10
Customer Analysis 11
Where People Purchase 11
When People Purchase 12
Why do People Purchase? 12
Why Potential Customers Don’t Purchase 13
Business environment 13
External environment 14
Five Forces Analysis 15
Bargaining power of suppliers 15
Entry 15
Buyers’ Bargaining Power 15
Substitute products threats 16
Rivalry 16
PESTLE analysis 16
Political Factors 16
Economic Factors 16
Social Factors 17
Technological Factors 17
Legal Factors 17
Environmental 17
Product-Market Focus 18
Marketing Goals and Objectives 18
Selecting Target Market 18
Segmentation of Market 18
Target Market Selection: 19
Market Coverage in Full 20
Company Position in the Market 20
Market Program 21
Strategy for Product 21
Pricing Strategy 21
Place Strategy 21
Promotion Strategy 22
Marketing Implementation Plan 22
Financial data and Projections 22
Tactical Marketing Activities 24
Implementation Plan 25
Evaluation and Control 26
References 26
Executive Summary
A company of automobiles named Toyota Motor Corporation owned by Australia has a very vast range of cars. There is a part of manufacturing in the industry named as prius car is one of the best hybrid coactions drivers which are best drivers in the environment of today. It also creates a competitive atmosphere between other businesses due to the provision of best fuel system. In the beginning of the report about the introduction and the background of company is explained. There is a current analysis about the different products, environment and competition of Toyota’s operation. An analysis named as SWOT is conducted to tell
Student Name
Professor Name
Course Code
Date
Table of Contents
Executive Summary 3
Introduction 3
Strategic Plan and focus 5
The Goals of the Company 5
Core Competencies and Competitive Advantages 6
SWOT Analysis of Toyota 6
Basic Strengths of Toyota 6
Weaknesses of Toyota 8
Opportunities of Toyota 8
Threats of Toyota 9
Car Industry Analysis 10
Toyota Company analysis 10
Customer Analysis 11
Where People Purchase 11
When People Purchase 12
Why do People Purchase? 12
Why Potential Customers Don’t Purchase 13
Business environment 13
External environment 14
Five Forces Analysis 15
Bargaining power of suppliers 15
Entry 15
Buyers’ Bargaining Power 15
Substitute products threats 16
Rivalry 16
PESTLE analysis 16
Political Factors 16
Economic Factors 16
Social Factors 17
Technological Factors 17
Legal Factors 17
Environmental 17
Product-Market Focus 18
Marketing Goals and Objectives 18
Selecting Target Market 18
Segmentation of Market 18
Target Market Selection: 19
Market Coverage in Full 20
Company Position in the Market 20
Market Program 21
Strategy for Product 21
Pricing Strategy 21
Place Strategy 21
Promotion Strategy 22
Marketing Implementation Plan 22
Financial data and Projections 22
Tactical Marketing Activities 24
Implementation Plan 25
Evaluation and Control 26
References 26
Executive Summary
A company of automobiles named Toyota Motor Corporation owned by Australia has a very vast range of cars. There is a part of manufacturing in the industry named as prius car is one of the best hybrid coactions drivers which are best drivers in the environment of today. It also creates a competitive atmosphere between other businesses due to the provision of best fuel system. In the beginning of the report about the introduction and the background of company is explained. There is a current analysis about the different products, environment and competition of Toyota’s operation. An analysis named as SWOT is conducted to tell
References: 1. Toyota (2013). Investors: 2012 Financial Results. Available at: http://www.toyota-global.com/investors/financial_result/2012/ 2 3. Interbrand (2013). Best Global Brands 2012. Available at: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx 4 1. Armstrong, G., & Kotler, P. (2002). Marketing: an introduction (International edition). New Jersey: Prentice Hall. Retrieved October 7, 2010 from http://www.pearsonhighered.com/educator/product/Marketing-An-Introduction-7E/9780131424104.page 2 4. Chamberlin, P. (2009). Customer service complaint handling. New York: The Gurdian. Retrieved October 7, 2010 from http://www.impactfactory.com/p/customer_service_skills_training_development/issues_936-2103-87287.html 5 10. Hiroshu O. (2003). Chairman’s message. Retrieved September 30th 2010, from the Toyota company website. http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.pdf 11 12. Lancaster, G., & Reynolds, P. (2005). Management of marketing. Oxford: Elsevier. Retrieved October 7, 2010 from http://books.google.co.ke/books?id=T6qHIr_hGYsC&dq=Management+of+marketing.&source=gbs_navlinks_s 13 14. Levitt, T. (1975). Marketing myopia. Harvard business review , 26-40. Retrieved October 7, 2010 from http://www.casadogalo.com/marketingmyopia.pdf 15 16. Porter, M. (1985). Competitive advantage. New York: The Free Press. Retrieved October 7, 2010 from http://www.12manage.com/methods_porter_competitive_advantage.html 17 18. Shaffer, J. (2003). Communicating for business results: how to choose and execute communication projects that dramatically help company. Journal of employee communication management , 34-36. 19. Thomas, J. G. (2001). Business planning: long range and strategic management. Dublin: Black Hall Publishers Ltd. Retrieved October 7, 2010 from http://books.google.co.ke/books?id=MiR2ls7Uyo8C&dq=Business+planning:&source=gbs_navlinks_s