Marketing Plan of Olive Tea
Table of Contents
Executive Summery
2
Analysis of Current Market Situation
3
Market Descriptions
3
Product Review
3
Competitive Review
4
Channels and Distribution Review
4
Discussion Of SWOT Analysis
5
Objectives And Issues
8
1st year Objectives
9
2nd year Objectives
9
Issues
9
Marketing Strategy
10
Positioning
10
Product Strategy
10
Product Pricing
11
Distribution Strategy
12
Marketing Communication Strategy
13
Market Segmentation
13
Marketing Research
14
Target Market
14
Action Programs
15
Budget
16
Controls
17
Executive Summery
One of the most reputed companies in Bangladesh The Ispahani Co. Ltd. has come forward with a slogan- “olive Tea in Bangladesh for building freshness”. We are going to provide a new product named Olive Tea.
The current marketing situations such as market, product, and channels are positive. It can fulfill the needs and wants of the target market. The product offers a competively unique combination of advanced features and functionality at value-added price. The product is also helpful for health. Despite there are a lot of competitors, our success about the Olive tea is sure.
The primary marketing objective is to achieve sales of 50’00’000 units first year. The primary objectives are to achieve revenue of tk. 840 million first year. We will try to keep first year less than 80 million breaks even early in the second year. Besides our marketing strategy, action plan, controlling and marketing plan tools are very developed.
Analysis of Current Marketing Situation
Market Description:
The market of our Product ‘Olive Tea’ consists of consumers who want to change their taste and flavors of tea. The consumers are actually those who do not want or need new flavors but when it comes they take it easy and want to taste it. So the target market should be segmented carefully to enter into the market.
Product Review:
Available in 50gm, 150gm and 250gm pack.
Available powdered
Caffeine free
Made from the
Executive Summery
2
Analysis of Current Market Situation
3
Market Descriptions
3
Product Review
3
Competitive Review
4
Channels and Distribution Review
4
Discussion Of SWOT Analysis
5
Objectives And Issues
8
1st year Objectives
9
2nd year Objectives
9
Issues
9
Marketing Strategy
10
Positioning
10
Product Strategy
10
Product Pricing
11
Distribution Strategy
12
Marketing Communication Strategy
13
Market Segmentation
13
Marketing Research
14
Target Market
14
Action Programs
15
Budget
16
Controls
17
Executive Summery
One of the most reputed companies in Bangladesh The Ispahani Co. Ltd. has come forward with a slogan- “olive Tea in Bangladesh for building freshness”. We are going to provide a new product named Olive Tea.
The current marketing situations such as market, product, and channels are positive. It can fulfill the needs and wants of the target market. The product offers a competively unique combination of advanced features and functionality at value-added price. The product is also helpful for health. Despite there are a lot of competitors, our success about the Olive tea is sure.
The primary marketing objective is to achieve sales of 50’00’000 units first year. The primary objectives are to achieve revenue of tk. 840 million first year. We will try to keep first year less than 80 million breaks even early in the second year. Besides our marketing strategy, action plan, controlling and marketing plan tools are very developed.
Analysis of Current Marketing Situation
Market Description:
The market of our Product ‘Olive Tea’ consists of consumers who want to change their taste and flavors of tea. The consumers are actually those who do not want or need new flavors but when it comes they take it easy and want to taste it. So the target market should be segmented carefully to enter into the market.
Product Review:
Available in 50gm, 150gm and 250gm pack.
Available powdered
Caffeine free
Made from the