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marketing plan of agora

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marketing plan of agora
Agora A Bangladeshi Largest Super Store Commerce
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ukessays.com /essays/commerce/agora-a-bangladeshi-largest-super-store-commerce-essay.php

1.0 BACKGROUND OF THE STUDY:

Ads by TotalPlusHD-3.1V09.10×The MBA program is designed to focus on theoretical and professional development of people open to take up business as a profession as well as service as a career. The course is designed with an excellent combination of theoretical and practical aspects. This assignment provides us to link up their theoretical knowledge into practical fields. In this connection, I was assigned to AGORA Super store Ltd., department for my practical orientation.
Students are required to prepare an assignment under the guidance of supervising teachers on a selected subject matter to highlighting his experience and to conduct an in depth analysis on the subject matter. I have tried my level best to present my experience of the practical orientation in this assignment. 1.1 OBJECTIVES OF THE ASSIGNMENT
To present an overview of Agora Super store.
To appraise the Agora Super store Innovations and how store try to adjust with the Innovations.
To identify problems store faces before the innovation.
To suggest suggestions for the development of Store after the innovation.

1.2 METHODOLOGY OF THE STUDY
The scope of this assignment is limited to the overall description of the company, its services, and its position in the industry and its marketing strategies. The scope of the study is limited to organizational setup, functions, and performances.

(II) PRIMARY DATA WERE COLLECTED
The primary data had been collected in various ways. The different sources were:
Company’s Website.

By the company’s HR division.
Observing various organizational procedures.

(III) SECONDARY DATA WERE COLLECTED
From prior research report from the organization
From different books and periodicals related to the store.
From Newspapers and Internet.

1.3 LIMITATIONS
Large-scale

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