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Marketing Plan for a New Innovative Product in the Food Industry

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Marketing Plan for a New Innovative Product in the Food Industry
University of Kent | Trendy Foods | Marketing Plan | | G.Bunn (gb252) ,Q.Guiral (qg5), M.Hague (mh397), S.Jain (sj250), E.Lombardo (el) | 12/17/2010 |

[Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] |

Contents Page

1.0 Product Concept
2.0 Key Trends
2.1
2.2
2.3
2.4
3.0 Target Market
4.0 Brand
4.1
4.2
4.3
4.4
4.5 Tailored
4.6 Reliable
4.7 Engaging
4.8 News
4.9 Dedicated
4.10 You-Nique 5.0 Promotion
6.0 Pricing

1.0 PRODUCT CONCEPT

Our product is a Web-Magazine. The aim of this E-zine is to gather formal information about food trends in the United Kingdom. This information will be extracted from legitimate databases( ex: data monitor, Business Source Complete, Emerald Journals, GMID - Euro monitor, keynote, MIT Press Journals) ,national news sources and legislation agencies and put on one website. This product centers upon the will to communicate to the food attracted and conscious. With this product, we hope to provide information to consumers with the issues linked to the UK food industry but also the positive aspects of it.
It will be free to view e-zine in the short run, where consumers are given the option to receive free newsletters via email when new articles are available online. This is a facilitating tool which aims to be time-saving for customers’ who want fast, relevant, easy access to food trends. Our challenge will be to communicate with clarity. Our unique selling proposition is simply that the content focuses on the following: food, health, and families. We provide a very simple objective on the food industry (see 4.0).
Our slogan, “more than just news" reflects our objective. Food articles will constitute the main form information, simple, catchy and entertaining. Articles will be based on micro and macroeconomic events
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