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Marketing Plan For Gosford All Blacks R

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Marketing Plan For Gosford All Blacks R
U55040: Principles of Marketing Management

Marketing Plan For Gosford All Blacks RFC

Name: Long Wai
Student number: 13097771
Word count: 3016 words
Table of Contents
Executive Summary.......................................................................................................3
Organization Description...............................................................................................4
The Mission.....................................................................................................................4
The Goals........................................................................................................................5
Environmental Analysis.................................................................................................6 Marketing Environment Achievements……………………………….......................6 Customer Analysis.................................................................................................9
Marketing Objectives...................................................................................................11
Marketing Mix................................................................................................................11
Marketing Strategies....................................................................................................12
Marketing Implementation...........................................................................................13
Evaluation and Control................................................................................................14
References....................................................................................................................16

Executive Summary This marketing plan demonstrates a strategic and methodical effort for the Gosford All Back Rugby Football Club. Based in England, the Gosford All Black Rugby team has the fortune of taking part in the Rugby World Cup in which they use to provide a


References: Beech. J, Chadwick S. 2007. The Marketing of Sport. Pearson Education Limited: Essex. Birn Bodet, Guillaume. 2009. ‘Give Me a Stadium and I Will Fill It’ An Analysis of the Marketing Management of Stade Farancais Paris Rugby Club.’ International Journal of Sports Marketing & Sponsorship. Pg. 252-264. Broderick, A Chadwick, Simon. 2010. Managing Football. Routledge: London. Desbordes, Michel Garland, Ron, Macpherson, Terry, and Haughey, Kay. 2004. ‘Rugby Fan Attraction Factors.’ Marketing Bulletin. No. 15 Online. Retrieved November 2014 from http://marketing-bulletin.massey.ac.nz/V15/MB_V15_A3_Garland.pdf ‘Gosford All Blacks RFC.’ 2014 Rugby Football Union. 2014. Online. Retrieved November 2014 from www.rfu.com/pdfs/strategic_plan/commercial.pdf ‘Rugby League World Cup Case Study Date Driven Marketing.’ 2013 Smith, P.R. Zook, Z. 2011. Marketing Communications. 5th ed. London: Kogan Page. Stockdale, S. Williams, S. 2007. ‘Leading a small business? No, it’s a rugby club!’ Industrial and Commercial Training, Vol. 39. Iss: 6 pp. 339-342. Wood, M.B. 2010. Essential Guide to Marketing Planning. 2nd Edition. Pearson Education Limited: Essex.
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