Preview

Marketing plan coca-cola

Good Essays
Open Document
Open Document
4094 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing plan coca-cola
Report

Marketing Plan
On
(Product Coca-Cola)

Prepared by

Umair Kamran
BS27-2158

Mehmood Khan
Id#0220063

Zulqarnain
Id # 0220013

Hamza ashfaq
Id # : 0000000

Group- 7 Principles of Marketing

Submitted to

Mrs. Raeda Hashim
Lecturer
Greenwich university, Karachi
16th October, 2011

16th October 2011

Table of Contents

Page number

Acknowledgement --------------------------------------------------------------------- 5
Executive Summary ------------------------------------------------------------------- 6
Introduction ---------------------------------------------------------------------------- 7
Beginning of the project -------------------------------------------------------- 7
Preface --------------------------------------------------------------------------- 7
Company Overview ------------------------------------------------------------------- 7-8
History --------------------------------------------------------------------------- 7 Mission Statement --------------------------------------------------------------------- 8
Motto of Coca-Cola: -------------------------------------------------------------------- 9
Strategic Goals ------------------------------------------------------------------------- 9
Short term ------------------------------------------------------------------------ 9
Long term ------------------------------------------------------------------------ 9
Situational Analysis -------------------------------------------------------------------- 10-14
Product Definition --------------------------------------------------------------- 10
Brand Name of Coca-Cola ------------------------------------------------------- 10
External Factors ----------------------------------------------------------------- 11-12
Demographic -------------------------------------------------------------- 11
Social Factors



Bibliography: Mission statement is made with the help of the given data and from the Internet source. Executive summary is written from the catalog. Financial data is downloaded from Internet. Situation analysis is written from the catalog. SWOT analysis is given from the internet . Slogan is collected from the TV. Coca cola logo is downloaded from the Internet.

You May Also Find These Documents Helpful

  • Powerful Essays

    Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverages bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Virginia, 1).…

    • 2881 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Typing Template for APA Papers: A Sample of Proper Formatting for the APA 6th Edition…

    • 895 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    The Coca Cola Company one of the most popular soft drinks manufacturers in the world. Founded by Dr. John Styth Pemberton, who produced the cola flavoured syrup which is mixed with carbonated water. The beverage was first sold through a soda fountain in a Jacob’s pharmacy; Atlanta, Georgia. In 1893, seven years after first being invented, when Coca cola was registered with the United States Patent office. Today 10450 soft drink manufactured by the Coca Cola company are consumed every second the day. Coca Cola manufactures More than 21 different brands of beverages from bottled water to a good old coke, the most popular being coke.…

    • 2980 Words
    • 12 Pages
    Powerful Essays
  • Better Essays

    Coca Cola Marketing

    • 1434 Words
    • 6 Pages

    After the completion of my assignment, I will know more about how Coca Cola’s objective relates to their present market position, and how they plan to uphold their present position.…

    • 1434 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Coca Cola Marketing Mix

    • 581 Words
    • 3 Pages

    With its high reputation and strong brand image, Coca-Cola Company changed its original name Coke with New Coke in 1985, and, the company also aims to give their customers better taste (Datta, 1996). Generally speaking, although the company focus on whole population in the world, young generation is the target marketed of the company and they also want to show their products with full of youth and energy to their customers. Pendergrast(1993) states that Coca-Cola are cool and real, and , differentiate Coke from its competitors while Plummer (1995) argues "pepsi being young, exciting and hip and Dr pepper being nonconforming, unique and fun". (cited in Jennifer, 1997). Coca-Cola Company had to carefully consider releasing a diet product line due to fears of weakening the brand. Part of the decision process relied on the invention of aspartame, which is regarded as a superior sweetener to saccharine with less side effects (Patrick and Thomas, 1992). Coca-Cola has been using its marketing mix to prove their success business.…

    • 581 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Situation Analysis: With over 400 specific product lines and brand extensions, Coca-Cola Company is the largest and most well-known beverage producer, distributor and developer in the World (Coca-Cola Company 3, 1). Coca-Cola has moved into such diverse fields as teas, coffees, energy drinks, diet soda, mixers, and so on, gaining market share with each extension and meeting new and emerging consumer needs and interests in the process. The Company offers bottled beverages as well as fountain syrups for many of its products. It ha an international presence and there are few…

    • 1221 Words
    • 5 Pages
    Best Essays
  • Best Essays

    Coca-Cola Marketing Report

    • 1694 Words
    • 7 Pages

    Grönroos, C. (1994). From Marketing Mix to Relationship Marketing : Towards a Paradigm Shift in Marketing. Management Decision.…

    • 1694 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Multinational business is the one that has its operation in more than one country. These businesses mainly function in entire major global. Examples of multinationals are Coca Cola, IBM, Mc Donald, Kellogg’s etc. Multinational businesses are well established corporate brands and are generally recognize across the globe. For example, Coca-Cola is a well established brand and is recognized in all part of the world. Most of the multinational businesses are global in nature and implement similar marketing strategy across the globe. Multinational business is large and is highly influential in nature. Multinational company brings inward investment to countries other than their home base. Multinational business boost the national economy of the country in which they decide to set up operations and therefore also supported by the national government while setting up their operations. Multinational enterprise is a company that has a worldwide approach to markets and production or one with operations in more than one country. The conduct of international operations depends on companies’ objectives and the means with which they carry them out.…

    • 4202 Words
    • 17 Pages
    Powerful Essays
  • Best Essays

    An example of market failure, we can see when the American public’s give reaction to the negative change that the new Cola was a major market failure. The introduction of the New Coke formula just a marketing ploy that resulted in a significant gain in sales. The launched of the New Cola was a nightmare when the Coca Cola Company replaced the taste with a formula as New Coke of the most popular soft drink. Sweetened, carbonated drink, the Coca Cola’s Trade name was originally made with coca leaves and flavored with cola nuts, and containing caramel and caffeine. The Coca Cola Company was made the big mistakes when they add the taste to a high-fructose corn syrup to make Coke tastes sweeter and smoother, more like its arch rival, Pepsi. Coca Cola seems battered to take into account that many people…

    • 2949 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Coke marketing strategy

    • 5207 Words
    • 21 Pages

    by 2020, and ‘be #1 in the non-alcoholic readyto-drink business in every market and every…

    • 5207 Words
    • 21 Pages
    Good Essays
  • Best Essays

    Business Policy Coco Cola

    • 2648 Words
    • 11 Pages

    Patrick L. Burkhart and Suzanne Reuss (1993). Successful Strategic Planning: A Guide for Nonprofit Agencies and Organizations. Newbury Park: Sage Publications.…

    • 2648 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    New Drink Marketing Plan

    • 892 Words
    • 4 Pages

    For confidentiality reasons, information ab out our client is, for reference sources and non-shortlisted candidates, limited to the following:…

    • 892 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Coca-Cola marketing plan

    • 7637 Words
    • 28 Pages

    When we were deciding the product to choose we thought about several options but finally we chose Coca Cola Zero because it is a product that is innovative and that could give a lot of information, for example the competitors or the customers that buy these type of drinks. On the other hand we choose Coca Cola Zero because of the enormous marketing strategies and plans that the management of Coca Cola have since a lot of years ago and still innovating it with new ideas and new types of advertisement. Coca Cola Zero is a young and sporty beverage and this is another reason for choosing this product. Finally are option, Coca Cola Zero, because, Coca Cola is a international company that has been a lot of years distributing beverages to the owl world, and because of that we thought it was the best option to work on, because of the amount of information exciting and the amount of competitors.…

    • 7637 Words
    • 28 Pages
    Good Essays
  • Good Essays

    Coca-Cola Marketing

    • 5075 Words
    • 21 Pages

    This Project outlines the history and current scenario of the Coca-Cola Company globally and locally and this project will also look at the company on all aspects from their business functions,…

    • 5075 Words
    • 21 Pages
    Good Essays
  • Good Essays

    Marketing Plan of Coca Cola

    • 5464 Words
    • 22 Pages

    An Assignment On The Marketing Plan of [pic] Course instructor Professor: Md. Zakir Hossain Bhuiyan Ph.D Course title Marketing Management MKT 601 (Section A) The Issue on Focus…

    • 5464 Words
    • 22 Pages
    Good Essays

Related Topics