Marketing Plan “Bombay Sweets Ring Chips”
Masters of Business Administration
Subject: Marketing Management
A Marketing Plan on
“Ring Chips”
A product of Bombay Sweets & Co., Ltd.
Prepared by:
Poronoy Chakma
Student ID: 5515140108
Submitted to:
Prof. Dr. Jashim Khan
February 17th, 2013.
Marketing Plan
“BOMBAY SWEETS RING CHIPS”
Introduction
Bangladesh not only has a rapidly growing economy, but is also one of the most densely populated countries in the world. The economic focus is turning from agriculture to industrial sectors, even though current economic conditions are not so good. Nevertheless, the snacks industries have great potential and opportunities for a bright future in the Bangladeshi market.
All t ypes of snacks and chips are great favorites with people o f all ages, but especially with children, teenagers, and the 18 to 26-years-old generation. Snacks and chips are a kind of appetizer which people like to eat at break-time or between meals, wherever and whenever the opportunity arises. There are many international and local brands of chips all competing for this growing business market in Bangladesh. Consumers are therefore looking for a brand to purchase, whose products satisfy their tastes and preferences. The aim of this marketing plan is to develop the marketing strategies for the production of quality and healthy chips which will meet the demands of local consumers.
2
Bombay Sweets Ring Chips
Background of the company
Ring Chips is a product of Bombay Sweets and Company Limited (BSCL). The company is a name which has been associated by consumers for more than 5 decades with snack foods in
Bangladesh and abroad. It made its modest start in 1948, gradually increasing its popularity amongst consumers by meeting their demands. Initially, BSCL served its customers through its own outlets, and within 20 years the company had established 28 such outlets throughout the country. BSCL is historically and currently one of the most successful snacks companies in Bangladesh, with many kinds
Subject: Marketing Management
A Marketing Plan on
“Ring Chips”
A product of Bombay Sweets & Co., Ltd.
Prepared by:
Poronoy Chakma
Student ID: 5515140108
Submitted to:
Prof. Dr. Jashim Khan
February 17th, 2013.
Marketing Plan
“BOMBAY SWEETS RING CHIPS”
Introduction
Bangladesh not only has a rapidly growing economy, but is also one of the most densely populated countries in the world. The economic focus is turning from agriculture to industrial sectors, even though current economic conditions are not so good. Nevertheless, the snacks industries have great potential and opportunities for a bright future in the Bangladeshi market.
All t ypes of snacks and chips are great favorites with people o f all ages, but especially with children, teenagers, and the 18 to 26-years-old generation. Snacks and chips are a kind of appetizer which people like to eat at break-time or between meals, wherever and whenever the opportunity arises. There are many international and local brands of chips all competing for this growing business market in Bangladesh. Consumers are therefore looking for a brand to purchase, whose products satisfy their tastes and preferences. The aim of this marketing plan is to develop the marketing strategies for the production of quality and healthy chips which will meet the demands of local consumers.
2
Bombay Sweets Ring Chips
Background of the company
Ring Chips is a product of Bombay Sweets and Company Limited (BSCL). The company is a name which has been associated by consumers for more than 5 decades with snack foods in
Bangladesh and abroad. It made its modest start in 1948, gradually increasing its popularity amongst consumers by meeting their demands. Initially, BSCL served its customers through its own outlets, and within 20 years the company had established 28 such outlets throughout the country. BSCL is historically and currently one of the most successful snacks companies in Bangladesh, with many kinds
References: 1: Bombay Sweets and Co., Ltd. (2004). Company Profile. Retrieved February 4, 2013 from http://www.bombaysweetsbd.com/index.php 2: Bucks Shuttle. (2012, January 25). Report on Brand Development Strategies [Web log message] 3: Facebook, (2013). Ring Chips. Retrieved on February https://www.facebook.com/pages/Ring-Chips/44319055573?ref=ts&fref=ts 5, 2013