Marketing plan about Pepsico
Marketing plan about Pepsico.
--Lays':Naturally irresistible 乐事：自然魅力 不可抗拒
Submitted by: 李晓枋 101591107 吴燕芳 林慧婵 叶淑玲 梁 恩
Foreign Language Department
Guangdong University of Finance
2011.12.1
Content
Abstract………………………………………………………………………..
Chapter 1 Introduction……………………………………………………… 1. Brief introduction of PepsiCo Inc. ……………………………….. 2. Product and brand………………………………………………….. 3. Product information of Lay’s potato chips…………………………
Chapter 2 Situation analysis…………………………………………………….. 2.1 Company analysis………………………………………………… 2.2 Customer analysis…………………………………………………. 2.3 Competitor analysis……………………………………………….. 2.4 SWOT analysis…………………………………………………….
Chapter 3 Market segmentation………………………………………………… 3.1 Description…………………………………………………………. 3.2 What they want……………………………………………………… 3.3 How they use……………………………………………………….. 3.4 Support requirement & how they reach them……………………… 3.5 Price sensitivity……………………………………………………….
Chapter 4 Market strategy……………………………………………………….. 4.1 Product analysis…………………………………………………….. 4.2 Pricing and promotional strategy…………………………………….. 4.3 Distribution strategy…………………………………………………
Conclusion………………………………………………………………………..
Discussion………………………………………………………………………….
References………………………………………………………………………..
Abstract: As the growing focus of health,people tend to purchase healthy snacks.While,Lays',a famous brand of potato chip,launching the market with the slogan :Naturally resistible,rapidly gained the market share of more than nearly 30%. Thus in this market report,we are going to show some information and the analysis of Lays of Pepsico,such as the main introduction,3c&SWOT analysis,Market segmentation,Market strategy,etc.
Chapter 1 Introduction
1.
--Lays':Naturally irresistible 乐事：自然魅力 不可抗拒
Submitted by: 李晓枋 101591107 吴燕芳 林慧婵 叶淑玲 梁 恩
Foreign Language Department
Guangdong University of Finance
2011.12.1
Content
Abstract………………………………………………………………………..
Chapter 1 Introduction……………………………………………………… 1. Brief introduction of PepsiCo Inc. ……………………………….. 2. Product and brand………………………………………………….. 3. Product information of Lay’s potato chips…………………………
Chapter 2 Situation analysis…………………………………………………….. 2.1 Company analysis………………………………………………… 2.2 Customer analysis…………………………………………………. 2.3 Competitor analysis……………………………………………….. 2.4 SWOT analysis…………………………………………………….
Chapter 3 Market segmentation………………………………………………… 3.1 Description…………………………………………………………. 3.2 What they want……………………………………………………… 3.3 How they use……………………………………………………….. 3.4 Support requirement & how they reach them……………………… 3.5 Price sensitivity……………………………………………………….
Chapter 4 Market strategy……………………………………………………….. 4.1 Product analysis…………………………………………………….. 4.2 Pricing and promotional strategy…………………………………….. 4.3 Distribution strategy…………………………………………………
Conclusion………………………………………………………………………..
Discussion………………………………………………………………………….
References………………………………………………………………………..
Abstract: As the growing focus of health,people tend to purchase healthy snacks.While,Lays',a famous brand of potato chip,launching the market with the slogan :Naturally resistible,rapidly gained the market share of more than nearly 30%. Thus in this market report,we are going to show some information and the analysis of Lays of Pepsico,such as the main introduction,3c&SWOT analysis,Market segmentation,Market strategy,etc.
Chapter 1 Introduction
1.