Marketing Plan
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PREFACE
Marketing plan is conventional part of Bachelor of Business Administration, requires a deep knowledge about the market. This marketing plan provides the students an opportunity to apply their knowledge practically, which they learn in their class. This program also creates confidence in students. The students apply different concepts of accountancy, management, marketing and other subjects practically. Another purpose of this activity is to introduce young students with the practical aspect of the business world.
Acknowledgements
We owe profound thanks and deepest sense of gratitude to Almighty ALLAH the Beneficent and the Merciful Who blessed us with determinations, the required potential and ability to complete this piece of project work. No words to describe our sweet sensation about our affectionate parents, family members and friends, because without their prayers and shadow of love, perhaps it would be impossible to attain this target.
We acknowledge with immense pleasure and want to describe our feelings of respect for our project supervisor’s valuable guidance, inspiring criticism, zealous interest and constant encouragement during the project. We found him to be very helpful and hardworking person. We want to thanks all the personalities who have been a source of guidance.
We should also indebted to pay rich tributes to all our worthy teachers who taught us and for their continuous cooperation during the course of our studentship at the University
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TABLE OF CONTENTS
EXCUTIVE SUMMARY
1 Introduction 3
2 Environmental Analysis 3
2.1 External Environmental Analysis 3
2.1.1 Political 3
2.1.2 Economic 3
2.1.3 Social 3
2.1.4 Technological 3
2.1.5 Legal 3
2.1.6 Environmental 3
2.2 Internal Environmental Analysis 3
2.2.1 Resources (Capital) 4
2.2.2 Resources (People) 4
2.2.3 Organizational Structure and
PREFACE
Marketing plan is conventional part of Bachelor of Business Administration, requires a deep knowledge about the market. This marketing plan provides the students an opportunity to apply their knowledge practically, which they learn in their class. This program also creates confidence in students. The students apply different concepts of accountancy, management, marketing and other subjects practically. Another purpose of this activity is to introduce young students with the practical aspect of the business world.
Acknowledgements
We owe profound thanks and deepest sense of gratitude to Almighty ALLAH the Beneficent and the Merciful Who blessed us with determinations, the required potential and ability to complete this piece of project work. No words to describe our sweet sensation about our affectionate parents, family members and friends, because without their prayers and shadow of love, perhaps it would be impossible to attain this target.
We acknowledge with immense pleasure and want to describe our feelings of respect for our project supervisor’s valuable guidance, inspiring criticism, zealous interest and constant encouragement during the project. We found him to be very helpful and hardworking person. We want to thanks all the personalities who have been a source of guidance.
We should also indebted to pay rich tributes to all our worthy teachers who taught us and for their continuous cooperation during the course of our studentship at the University
[pic]
TABLE OF CONTENTS
EXCUTIVE SUMMARY
1 Introduction 3
2 Environmental Analysis 3
2.1 External Environmental Analysis 3
2.1.1 Political 3
2.1.2 Economic 3
2.1.3 Social 3
2.1.4 Technological 3
2.1.5 Legal 3
2.1.6 Environmental 3
2.2 Internal Environmental Analysis 3
2.2.1 Resources (Capital) 4
2.2.2 Resources (People) 4
2.2.3 Organizational Structure and