Marketing Plan
PRODUCT NAME
LOLING’S HOMEMADE PINEAPPLE JAM
I. MARKET ANALYSIS
A. Target Market - Who are the customers?
Our Products target market will be focusing more to retailers such as Public Market of Passi City, small grocery stores, and other retail stores. I chose 50% of our product to be sold or delivered among retailers due to the reason that most local buyers would go to retailers. The 50% will be divided to the Government and Others like schools. This type target market provides us a faster way of selling my product.
2. We will be targeting customers by:
a. Product line
Our Product line will generally fall to Fruit Jams or Spread.
b. Geographic area? Which areas?
Passi City and nearby Municipalities like Calinog, Dumarao, Duenas, San Enrique. Since our product is not yet that famous, we will first target nearby towns and municipalities surrounding Passi City.
c. Sales?
Because our product is new to the market and we are still trying to market it, we are at least expecting 50 bottles a day which we will target sales of 1,500 Bottles per month. This is a rough estimate based on our assumptions and study.
d. Industry?
Our target industries are Food and Manufacturing Industry
B. Business Competition
1. Who are our business competitors?
Our main competitors are Branded Fruit Jams which they include Pineapple Jam. Yet their product is not that competitive among our target market.
Examples are:
SO PINEAPPLE FRUIT JAM
FRUIT GARDER JAM
TAJ AGRO PRODUCTS (Pineapple Jam)
This Pineapple Jams are made by famous and huge companies which have already placed their product in the market competitively. Yet this product focuses its target market among the Class A people. They have existed in the market long enough that they have already made their names in producing best Pineapple Jams. With their high quality standard and excellent taste, it is also partnered with a high price. With this, only people classified in Higher and Middle Class can avail the
LOLING’S HOMEMADE PINEAPPLE JAM
I. MARKET ANALYSIS
A. Target Market - Who are the customers?
Our Products target market will be focusing more to retailers such as Public Market of Passi City, small grocery stores, and other retail stores. I chose 50% of our product to be sold or delivered among retailers due to the reason that most local buyers would go to retailers. The 50% will be divided to the Government and Others like schools. This type target market provides us a faster way of selling my product.
2. We will be targeting customers by:
a. Product line
Our Product line will generally fall to Fruit Jams or Spread.
b. Geographic area? Which areas?
Passi City and nearby Municipalities like Calinog, Dumarao, Duenas, San Enrique. Since our product is not yet that famous, we will first target nearby towns and municipalities surrounding Passi City.
c. Sales?
Because our product is new to the market and we are still trying to market it, we are at least expecting 50 bottles a day which we will target sales of 1,500 Bottles per month. This is a rough estimate based on our assumptions and study.
d. Industry?
Our target industries are Food and Manufacturing Industry
B. Business Competition
1. Who are our business competitors?
Our main competitors are Branded Fruit Jams which they include Pineapple Jam. Yet their product is not that competitive among our target market.
Examples are:
SO PINEAPPLE FRUIT JAM
FRUIT GARDER JAM
TAJ AGRO PRODUCTS (Pineapple Jam)
This Pineapple Jams are made by famous and huge companies which have already placed their product in the market competitively. Yet this product focuses its target market among the Class A people. They have existed in the market long enough that they have already made their names in producing best Pineapple Jams. With their high quality standard and excellent taste, it is also partnered with a high price. With this, only people classified in Higher and Middle Class can avail the