Social
Nowadays, social communication is very essential for every society, no matter in business fields, teenagers, adults, and even every group of people, they are highly dependent to the smart devices like iphones, Samsung galaxy phone, ipads, Samsung notes and so forth, which allow them access to the internet at anywhere and anytime. Hence, cellphones and internet technology were became the latest trend in the new millennium. This social improvement granted Maxis, a telecommunication service provider, golden market opportunities to gain profit as we offer some outstanding and attractive service packages, discounts on the internet service provide to consumer’s smart devices, and also reasonable service rates for our respective customers. Teenagers nowadays are very active in social communication through facebook, twitter, and so on. They wish they could access to internet to check their status and view the comments from their friends and make reply as soon as possible to get people concern. This has been a trend in the current society. Thus, Maxis as a telecommunication company should aim for this opportunity to provide the relevant services which their customers need and want to fulfill their utility. With the internet data plan, customers can online through their smart devices to the internet at anywhere and anytime to check mail, do social communication and so forth. They also can online contact with their friends which do not necessary to spend money through the communication applications which are widely use nowadays, such as viber, whatsapp, lines etc. Since the standard of living in the society is increased, consumers nowadays willing to pay high price for the products with good quality and convenient for them as well as acquiring latest technology to make them up to the trend. So consumers tend to change according to the trend and use the latest mobile plans which suit them best and make them convenient. However, consumers will choose the plans according to their personal preferences, family conditions and the needs that suit them best. Thus, in this social factor, we offer mobile plans according to consumer wants, such as family plans with fewer family members and large family members, for couples and also business purposes plan.
Technology
With the hard work of most of the research & development, the technology level was increasing rapidly into a new era. Nowadays cellphones seems like a necessity for every household, teenagers and also businesses. 3G technology links users together from different places. The advancement of technology facilitates communication between people for business purpose, inter-communication, socialization, and also a concern of parents to their children. Businessman gain a huge advantage from improvement of communication technology as they highly depend on the responses of their clients and make replication to follow up their clients requests and needs in the current marketing era which customer relationship is so vital. With the communication technology, everyone can check mail, socialize, find map (GPS), video calls, check their account and bills, and also follow up the latest trends and news. All these functions have saved up their customers’ times and therefore improve the business industries as the efficiency of business transactions have been improving. On the other hand, family users can contact each other at anytime and anywhere when their children study abroad. This will make them feel comfortable when telecommunication provides them stable and smooth services. Since E-learning is broadly expanded, the improvement technology has enable users to learn virtually. An extraordinary offer which allows users to online for certain study purpose with a cheaper rate could attract more people to commit the particular plan. Smart phone nowadays can prevent from be stolen as mobile phone can spy even when off, we can track our phone’s location through telecommunication satellite. Since the communication services are so critical in the society, Maxis can focus on this opportunity and offer a better, convenient, and attractive online plans for their customers. Besides that, they also can set more Maxis centres at different places to provide instant services for their customer when they need, and also signal reception towers at most of the rural areas to provide a better and signal stabilized service at those particular places. Since Maxis was the first to launch 3G connect card, PC webmail, video mail and 3G prepaid, they should now go on to the diversify services to provide unique services which their competitors yet to supply. Because the internet data services and also a handy Maxis broadband services provided by Maxis, Maxis customers can now enjoy enhanced communication integrated with extensive entertainment and information on the go, like video calls, live mobile TV, games and so on. Thus, Maxis should aim for a more affordable plans and also instant access with real time results. ( http://www.scribd.com/doc/21556689/Successful-change-management-in-Maxis-Malaysia
http://www.slideshare.net/TanuArumugam/marketing-plan-for-maxis
You May Also Find These Documents Helpful
-
(1) Shaun is a huge college football fan. In the past, he has always bought football tickets on the street from ticket scalpers. This year, he decided to join the university 's ticket program, which requires a $2,000 contribution to the university for the “right” to purchase tickets. Shaun will then pay $400 per season ticket. Shaun understands that the price paid for the season tickets is not tax deductible as a charitable contribution. However, contributions to a university are typically tax deductible.…
- 1176 Words
- 4 Pages
Better Essays -
In today’s society the cell phone market is a huge competitive industry for cell phone companies. There have been studies that show that half the world has cell phone accounts. One attribute that defines the cell phone market is the idea of consumers is giving up their land line phones. This has caused a large influx of customers into the market for cell phones. As technology continues to advance, a variety of cell phones are developed and marketed to different areas across the nation. Cell phones are available for business and social purposes such as social networking, text messaging, retrieving e-mails and for playing games.…
- 1576 Words
- 7 Pages
Better Essays -
Dell have created a channel with customers using ‘Ideastorm’ which gives the customer the ability to interact and suggest ideas to improve their products and services as well as the ability to talk with others in the Dell community about their ideas. Dell can then address the customers concerns and put some of their suggestions to improve their products and services into action.…
- 1129 Words
- 5 Pages
Powerful Essays -
variables that occur in each stage. Provide an example of a product or service that…
- 1088 Words
- 5 Pages
Satisfactory Essays -
The cell phone market is a massive market; some studies conclude that more than half of the United States has cell phone accounts (Simon, 2004). One attribute that defines the cell phone market is the idea of consumers giving up their land line use. Many individuals are now giving up their land line use in favor of using only a cell phone. This causes a large influx of customers into the market for cell phones. As technology continues to advance new types of cell phones are developed and marketed to different segments of the population. Now cell phones are available for business purposes and social purposes such as social networking, text messaging, or gaming, and the leader in cell phone sales is Apple Inc.…
- 1977 Words
- 8 Pages
Powerful Essays -
An important factor of the Cotton On success story has been the strength and commitment from their people to maintain and improve the standard of their products and the service to their customers. When customers visit Cotton On, they are not just walking into a store; they are entering a brand.…
- 3265 Words
- 14 Pages
Powerful Essays -
Dell’s USP is the ability for consumers to select and customise their computer. Customers can purchase custom-built products and services. A pre-built machine may contain features the customers will not use or not include features important for a specific customer need. Customers whether online, via phone or in a retail outlet can select the features they require.…
- 1323 Words
- 6 Pages
Powerful Essays -
BBQfun is one of Queensland's specialty retailers. The BBQfun brand is synonymous with barbeque retailing and is built on the strong foundation of selling barbeques and outdoor lifestyle itmes to Queensland consumers since 2009.…
- 4984 Words
- 20 Pages
Powerful Essays -
Consumers need to communicate. But converting that need to the desire for certain types of communication requires skill. It also requires listening to what consumers want. Consumers demand for more cell phone and wireless services seems nearly unlimited, especially with the surge in social networking sites. This provides tremendous opportunities for Verizon Wireless. New products appear continually to feed that demand, such as increasingly popular broadband wireless services now offered by Verizon. Though many consumers who use internet-friendly phones and other devices tend to be business travelers, the wireless broadband industry is intent on improving its appeal to the social networking mass market, perhaps with flexible service plans, new features, and lower fees. There are predictions that very soon for most consumers, that the Smartphone will be the norm.…
- 2684 Words
- 11 Pages
Powerful Essays -
* Customer service: The patron will be impressed with the after sales service and guarantees.…
- 3150 Words
- 13 Pages
Powerful Essays -
Distribution channels are the key determinants of how any manufacturing company reaps from the products that come from their manufacturing plants. Characteristically, approximately half that price paid for merchandise by a purchaser is engrossed by activities involved in delivering that product to the consumer (Julian, 2008). Channel members are particularly important since directly affects certain factors such as customer service, product delivery and availability. Julian (2008) argues that the cost of marketing any product has increased over the past 15 years while production cost has reduced. This is because the market has segmented and media and distribution channel have multiplied. As a result, the choice of a channel member is based on value analysis, same way consumers do when they analyses products before purchasing. This paper focuses on choice of appropriate…
- 1234 Words
- 5 Pages
Powerful Essays -
• Tensile – a new competitor had $2.7 million dollar sale with one sales representative…
- 460 Words
- 5 Pages
Satisfactory Essays -
Question: Should companies involve their marketing channels in the design of the promotional programs? What are the advantages and disadvantages of doing so?…
- 1482 Words
- 6 Pages
Good Essays -
Most cell-phone customers start their lives as basic users therefore the first type of consumer is the basic, price-sensitive, value-oriented customer. Such consumers mainly use their phone mostly for emergencies such as a broken down car, to locate a missing child, or just as a way of keeping in touch with relatives who live in other areas, clearly such customers do not show any interest in the technologically advanced features whatsoever, furthermore these types of consumers do not wish to pay any extra money for features that they probably never use. Several types of people could be basic consumers for instance parents with young school-age children and people with the age of 65 and…
- 999 Words
- 4 Pages
Good Essays -
resource capability and capacity: our companies need to have enough human resources and physical resources such as coffee equipment to people who purchase our license.…
- 1776 Words
- 8 Pages
Good Essays