Marketing on Christian Dior
Ref: Marketing
1.0 Introduction
1.1 The major intention of this report is to gain an understanding of how the two companies achieve their marketing corporate objectives through a comparison of two different companies based on their marketing mix.
1.2 The two companies that will be based on this report are Christian Dior and its competitor Chanel. Both companies are in the fashion industry. They are the top fashion brands to be known throughout the world.
1.3 The marketing mix includes 7 P’s. The basic ones are, Product, Price, Place, Promotion, the extra ones are People, Processes, and Physical Evidence.
1.4 Each role of the individual mix will be clarified in each section.
1.5 Marketing mix stands in a very important position, and it achieves marketing goals. The reason marketing mix is used is because it sets the position of a company’s product. If a company wants to be successful, it will need to blend all the elements of the marketing mix to match customer’s needs, the marketplace, and the competitor’s activities. If there is one element of the marketing mix is incorrect, it will lead to a failure of the business. Due to different geographic areas, the marketing mix will need to be altered to adapt different markets. Marketing mix achieves marketing goals by meeting the standards of the market it is positioned, each of the mix will blend in with the standards of a company making it successful to market their product or service. The marketing mix of different companies differs from each other, due to the reason that each company will have its own goals.
1.6 The roles of the P’s are stated in the following:
Product: It can be a physical product or a service which an organization sells.
Price: It is the cost of the product or service that customers need to pay if they wish to receive it. It is also the main financial resource of the company, and it can generate the company’s turnover, or lead to a loss of profit, if the pricing strategy the
1.0 Introduction
1.1 The major intention of this report is to gain an understanding of how the two companies achieve their marketing corporate objectives through a comparison of two different companies based on their marketing mix.
1.2 The two companies that will be based on this report are Christian Dior and its competitor Chanel. Both companies are in the fashion industry. They are the top fashion brands to be known throughout the world.
1.3 The marketing mix includes 7 P’s. The basic ones are, Product, Price, Place, Promotion, the extra ones are People, Processes, and Physical Evidence.
1.4 Each role of the individual mix will be clarified in each section.
1.5 Marketing mix stands in a very important position, and it achieves marketing goals. The reason marketing mix is used is because it sets the position of a company’s product. If a company wants to be successful, it will need to blend all the elements of the marketing mix to match customer’s needs, the marketplace, and the competitor’s activities. If there is one element of the marketing mix is incorrect, it will lead to a failure of the business. Due to different geographic areas, the marketing mix will need to be altered to adapt different markets. Marketing mix achieves marketing goals by meeting the standards of the market it is positioned, each of the mix will blend in with the standards of a company making it successful to market their product or service. The marketing mix of different companies differs from each other, due to the reason that each company will have its own goals.
1.6 The roles of the P’s are stated in the following:
Product: It can be a physical product or a service which an organization sells.
Price: It is the cost of the product or service that customers need to pay if they wish to receive it. It is also the main financial resource of the company, and it can generate the company’s turnover, or lead to a loss of profit, if the pricing strategy the