Marketing of Liability Products of Bank
Assignment
Topic: Marketing of Bank’s Liability products
Subject:
Marketing Management – I
Ankita Roy 11DM008
Neha Saha 11DM018
P.Santhosh 11DM028
Siddarth Singh 11DM038
Anirban Dhar 11DM048
Debabrata Subudhi 11DM058
Marketing of Liability Products
Introduction;
Commercial banks offers a varieties of product to the customers, these products are known as ‘’liability product” because they represent liability of the bank. Consumer generally know them as “deposit product”.
There are number of Liabilty products, some of the liability products are listed below * Savings Account * Fixed Deposit Account * Recurring Deposit * Current Account * NRI Account
Etc….
These products are the basic products of bank which are taking new dimensions in the banking world as the competition is tougher. The products which are mentioned above are the products of Retail Banking. Wholesale banking is another big segment of bank which deals with the SME and Corporate clients.
WholeSale Banking Wholesale banking is the provision of services by banks to the likes of large corporate clients, mid-sized companies, real estate developers and investors, international trade finance businesses, institutional customers (such as pension funds and government entities/agencies), and services offered to other banks or other financial institutions. In essence, wholesale banking services usually involve high value transactions.
Divisions
* Corporate Banking * Small & Medium Enterprises Banking
Products of Wholesale Banking HSBC | ICICI | Bank Of Baroda | * Working Capital Term Loan * Post Shipment Finance * Packing Credit * Overdraft * Distributor Finance * Bill Discounting | * Commercial Banking * Global Markets * Investment Banking * FI, Capital Markets & Custodial Services * Structured Finance * Project Finance * International Banking * Government Banking * Technology Finance | * Trade Finance products * Cash Management
Topic: Marketing of Bank’s Liability products
Subject:
Marketing Management – I
Ankita Roy 11DM008
Neha Saha 11DM018
P.Santhosh 11DM028
Siddarth Singh 11DM038
Anirban Dhar 11DM048
Debabrata Subudhi 11DM058
Marketing of Liability Products
Introduction;
Commercial banks offers a varieties of product to the customers, these products are known as ‘’liability product” because they represent liability of the bank. Consumer generally know them as “deposit product”.
There are number of Liabilty products, some of the liability products are listed below * Savings Account * Fixed Deposit Account * Recurring Deposit * Current Account * NRI Account
Etc….
These products are the basic products of bank which are taking new dimensions in the banking world as the competition is tougher. The products which are mentioned above are the products of Retail Banking. Wholesale banking is another big segment of bank which deals with the SME and Corporate clients.
WholeSale Banking Wholesale banking is the provision of services by banks to the likes of large corporate clients, mid-sized companies, real estate developers and investors, international trade finance businesses, institutional customers (such as pension funds and government entities/agencies), and services offered to other banks or other financial institutions. In essence, wholesale banking services usually involve high value transactions.
Divisions
* Corporate Banking * Small & Medium Enterprises Banking
Products of Wholesale Banking HSBC | ICICI | Bank Of Baroda | * Working Capital Term Loan * Post Shipment Finance * Packing Credit * Overdraft * Distributor Finance * Bill Discounting | * Commercial Banking * Global Markets * Investment Banking * FI, Capital Markets & Custodial Services * Structured Finance * Project Finance * International Banking * Government Banking * Technology Finance | * Trade Finance products * Cash Management