Marketing Mix of Macbook Pro
Individual Assignment
On
Marketing Mix Analysis of Apple’s MacBook Pro
Submitted
By
Mohammad Imran Hossain
30082710
Submitted
To
Terry Xue
Lecturer of Marketing
1. INTRODUCTION
MacBook Pro (Early 2011)
The MacBook Pro is a line of Macintosh portable computers launched for the first time in January 2006 by Apple Inc. It swapped the PowerBook G4 and after the iMac it was the second model to be announced in the Apple–Intel transition. Positioned at the high end of the MacBook family, the MacBook Pro is currently produced in three sizes: the 13, 15, and 17 inch.
It’s been nearly a year since Apple revamped its MacBook Pro line. That’s a longer-than-usual gap between updates, but the new MacBook Pros sport several changes under the lid, including new processors, new graphics processors, and a new peripheral connector. It all translates into performance jumps that were worth the wait.
(Galbraith, 2011)
The new MacBook Pro line consists of five models, all with 4GB of 1333MHz DDR3 memory, and Intel’s integrated HD Graphics 3000 processor.
Intel’s latest Core series of processors, known by the code-name Sandy Bridge, are found inside every new MacBook Pro. With the processor, cache, integrated graphics, and memory controller all residing on the same die, the Core i5 and Core i7 processors helped propel the new MacBook Pros well past their predecessors in CPU performance.
The only change we’ll notice to the exterior of the MacBook Pro is the tiny lightning bolt icon near what was once the Mini DisplayPort connector. It’s now a Thunderbolt port, a new connectivity technology. The port looks identical to the Mini DisplayPort and we can connect Mini DisplayPort adapters or Apple's LED Cinema Display. Along with the other internal changes, the MacBook Pros feature a new integrated Webcam called FaceTime HD, which replaces the iSight Webcam found the in the older MacBook Pros. Capable of capturing video at 720p resolution, the new Webcam takes its
On
Marketing Mix Analysis of Apple’s MacBook Pro
Submitted
By
Mohammad Imran Hossain
30082710
Submitted
To
Terry Xue
Lecturer of Marketing
1. INTRODUCTION
MacBook Pro (Early 2011)
The MacBook Pro is a line of Macintosh portable computers launched for the first time in January 2006 by Apple Inc. It swapped the PowerBook G4 and after the iMac it was the second model to be announced in the Apple–Intel transition. Positioned at the high end of the MacBook family, the MacBook Pro is currently produced in three sizes: the 13, 15, and 17 inch.
It’s been nearly a year since Apple revamped its MacBook Pro line. That’s a longer-than-usual gap between updates, but the new MacBook Pros sport several changes under the lid, including new processors, new graphics processors, and a new peripheral connector. It all translates into performance jumps that were worth the wait.
(Galbraith, 2011)
The new MacBook Pro line consists of five models, all with 4GB of 1333MHz DDR3 memory, and Intel’s integrated HD Graphics 3000 processor.
Intel’s latest Core series of processors, known by the code-name Sandy Bridge, are found inside every new MacBook Pro. With the processor, cache, integrated graphics, and memory controller all residing on the same die, the Core i5 and Core i7 processors helped propel the new MacBook Pros well past their predecessors in CPU performance.
The only change we’ll notice to the exterior of the MacBook Pro is the tiny lightning bolt icon near what was once the Mini DisplayPort connector. It’s now a Thunderbolt port, a new connectivity technology. The port looks identical to the Mini DisplayPort and we can connect Mini DisplayPort adapters or Apple's LED Cinema Display. Along with the other internal changes, the MacBook Pros feature a new integrated Webcam called FaceTime HD, which replaces the iSight Webcam found the in the older MacBook Pros. Capable of capturing video at 720p resolution, the new Webcam takes its