Marketing Mix of Apple
TASK A
INTRODUCTION
The product name Apple was originated from two mutual interests’ friends Steve Jobs and Steve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and a cassette interface for listening and recording programs. Apple Inc. is mainly a special design, a market mobile for media and communication device personal hands computer, digital music player, and the production and sells of variety of software, networking, service and maintenance and other digital applications. However, The Company also sells and delivers kinds of digital applications such as iPhone, iPad, Mac, iPod, Apple TV and a portfolio of consumer and professional software applications. The Apple Company also sells its products worldwide through its retail stores, direct online stores, and direct sales force, as well as through the third-party cellular network, wholesalers and retailers.
Apple Company offer a variety of mobile devices, personal computers (Desktop and Laptop), modern digital music players and others variety of different software, networking and general services. In addition, the company has its own company software products including, the company mobile operating system, and the Company’s proprietary Operating system software for the Mac; server software and application software for consumer, together with education, initiative and government customers.
The value of Apple’s brand increased by 129% in the past year, from about $33 billion in 2011 to $76 billion this year, according to iInterbrand’s Global brand Rankings 2012. The company is everyday increasing year by year and the high record among company’s grade.
Figure: 1
(Source: IDC Worldwide Quarterly Tablet Tracker, Nov. 5, 201
Basically, the market expanded by as much as 49% and a major portion of the new market of the products Samsung. Annually, Samsung’s have surged by a whopping
INTRODUCTION
The product name Apple was originated from two mutual interests’ friends Steve Jobs and Steve Wozniak. The development of the company in the 1070s “Apple” was a step ahead of most computers of the time featuring a use of television as a display system of watching and a cassette interface for listening and recording programs. Apple Inc. is mainly a special design, a market mobile for media and communication device personal hands computer, digital music player, and the production and sells of variety of software, networking, service and maintenance and other digital applications. However, The Company also sells and delivers kinds of digital applications such as iPhone, iPad, Mac, iPod, Apple TV and a portfolio of consumer and professional software applications. The Apple Company also sells its products worldwide through its retail stores, direct online stores, and direct sales force, as well as through the third-party cellular network, wholesalers and retailers.
Apple Company offer a variety of mobile devices, personal computers (Desktop and Laptop), modern digital music players and others variety of different software, networking and general services. In addition, the company has its own company software products including, the company mobile operating system, and the Company’s proprietary Operating system software for the Mac; server software and application software for consumer, together with education, initiative and government customers.
The value of Apple’s brand increased by 129% in the past year, from about $33 billion in 2011 to $76 billion this year, according to iInterbrand’s Global brand Rankings 2012. The company is everyday increasing year by year and the high record among company’s grade.
Figure: 1
(Source: IDC Worldwide Quarterly Tablet Tracker, Nov. 5, 201
Basically, the market expanded by as much as 49% and a major portion of the new market of the products Samsung. Annually, Samsung’s have surged by a whopping