Marketing Mix of Add Gel Pens Ltd
CHAPTER – I
INTRODUCTION
Introduction to marketing: Every economic system has its own marketing system, in this competitive era and technological development requires a particular marketing system. In this word market there is a set up rules and regulations for exchanging goods and services. Marketing is an economic process by means of which goods and services are exchanged and their values determined in terms of money prices. It is that phase of business activity through which human wants are satisfied by exchange of goods and services.
Meaning and definition of Marketing: Marketing means the process of distribution of goods and services. It is the economic process by means of which goods and services are exchanged and their values are determined in terms of money prices. It is that base of business activity through which human wants are satisfied by exchanged of goods and services.
Definitions: According to Clark and Clark “Marketing consist of all those efforts which affects transferring the ownership of goods and services and which provide for their physical distribution.
Marketing Mix: Meaning: Marketing mix is a term generally used to denote a particular combination of marketing variable which are controllable by an enterprise and which are used to appeal to a particular market segment. Marketing mix is a blend of four variables namely, product, price, promotion and physical distribution, popularly known as 4ps.
Definitions: According to prof. Jerome M.C. Carthy Marketing mix is “the pack of four sets of variables namely – price variable, product variable, and promotion variable and place variable”. So marketing mix is a combination of 4 ps i.e. product, price, promotion and physical distribution.
1. Product:
The term product is derived from Latin word “producer” which means to ‘lead forward’.
Product is a bundle of utilities consisting of various product features and accompanying services.
INTRODUCTION
Introduction to marketing: Every economic system has its own marketing system, in this competitive era and technological development requires a particular marketing system. In this word market there is a set up rules and regulations for exchanging goods and services. Marketing is an economic process by means of which goods and services are exchanged and their values determined in terms of money prices. It is that phase of business activity through which human wants are satisfied by exchange of goods and services.
Meaning and definition of Marketing: Marketing means the process of distribution of goods and services. It is the economic process by means of which goods and services are exchanged and their values are determined in terms of money prices. It is that base of business activity through which human wants are satisfied by exchanged of goods and services.
Definitions: According to Clark and Clark “Marketing consist of all those efforts which affects transferring the ownership of goods and services and which provide for their physical distribution.
Marketing Mix: Meaning: Marketing mix is a term generally used to denote a particular combination of marketing variable which are controllable by an enterprise and which are used to appeal to a particular market segment. Marketing mix is a blend of four variables namely, product, price, promotion and physical distribution, popularly known as 4ps.
Definitions: According to prof. Jerome M.C. Carthy Marketing mix is “the pack of four sets of variables namely – price variable, product variable, and promotion variable and place variable”. So marketing mix is a combination of 4 ps i.e. product, price, promotion and physical distribution.
1. Product:
The term product is derived from Latin word “producer” which means to ‘lead forward’.
Product is a bundle of utilities consisting of various product features and accompanying services.