Marketing Mix Future Music Festival
Market Analysis
Briefly discuss the background of the future music festival as well as what the business is focusing on in the market place today.
Future music festival is an outdoor music festival that has been running across 5 Australia cities since 2008. It runs each year in late February early March. The style of music witch is played by the majority of DJ’s and artist performing is electronic dance. The festival has been running strong since it started and is selling out shows with a capacity of 38000 people at some venues.
Future music festival offers lots of big name DJ’s local and international in the one day at the one venue. They Focus on securing popular DJ’s that are trending each year. They hope to offer state of the art audio and visual technology.
The festival is held during summer in a large park area in the city or not far out. It is held in a well-known location that has good access to public transport.
Future music offer first release tickets in the middle of October for a cost of $120 - $135. Second release tickets come on sale a few months later for $150. VIP tickets are available from the middle of October till at the door and they range from $170 - $190. The ticket prices completive are extremely easy to purchase from many different outlets and avenues.
Future music festival is a highly promoted event. They have strong advertising on the radio, TV, billboards, magazines, flyers and on the internet as well as promoters selling tickets.
Conduct an environmental scan of this product.
Political Influences
As a result of Australia’s political ties with Asia, Future music festival is an expanding event. Following a white paper document published by the Australian Federal Government in 2011 called ‘Australia in the Asian century’ which is a document that calls on Australia to form deeper ties with its neighbors, Australian promoters and live music professionals began doing just that, by making a notable push into Asia. (Billboard 2012)
Briefly discuss the background of the future music festival as well as what the business is focusing on in the market place today.
Future music festival is an outdoor music festival that has been running across 5 Australia cities since 2008. It runs each year in late February early March. The style of music witch is played by the majority of DJ’s and artist performing is electronic dance. The festival has been running strong since it started and is selling out shows with a capacity of 38000 people at some venues.
Future music festival offers lots of big name DJ’s local and international in the one day at the one venue. They Focus on securing popular DJ’s that are trending each year. They hope to offer state of the art audio and visual technology.
The festival is held during summer in a large park area in the city or not far out. It is held in a well-known location that has good access to public transport.
Future music offer first release tickets in the middle of October for a cost of $120 - $135. Second release tickets come on sale a few months later for $150. VIP tickets are available from the middle of October till at the door and they range from $170 - $190. The ticket prices completive are extremely easy to purchase from many different outlets and avenues.
Future music festival is a highly promoted event. They have strong advertising on the radio, TV, billboards, magazines, flyers and on the internet as well as promoters selling tickets.
Conduct an environmental scan of this product.
Political Influences
As a result of Australia’s political ties with Asia, Future music festival is an expanding event. Following a white paper document published by the Australian Federal Government in 2011 called ‘Australia in the Asian century’ which is a document that calls on Australia to form deeper ties with its neighbors, Australian promoters and live music professionals began doing just that, by making a notable push into Asia. (Billboard 2012)