Marketing Mix
Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company.
1) FMCG
2) Telecom
3) Education
Answer :
Marketing Mix of FMGC Product :
Colgate[ Sensitive toothpaste ] :
Product:
" Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth.
" Some people's teeth's are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances.
" Here this toothpaste provide relief to those teeth's from pain associates with sensitivity and thus help consumer / patient to enjoy hot or cold food stuffs.
" The prime objective of this product is to reach those consumers who are suffering from sensitive teeth's and create a niche market for itself.
" A proper advertising and targeting is making product more popular among age group 30 - 60 where the problem of sensitivity is more.
Price:
" Uniliver has kept its pricing keeping in mind its uniqueness and usefulness of product and kept Rs 75 in India so that it also become reasonable for even a average income family.
" Pricing is made keeping in mind Indian income structure, as sensitivity of tooth is not just associates with certain class of people it affects majority of population due to todays lifestyle.
" Thus price are kept in such a way that it earn handsome profit form new unique product and also be ahead from nearest competitor like Pepsodent.
Place:
" Uniliver has placed its product in a niche target market as toothpaste is benefitted more to those who are suffering from sensitivity of teeths.
" Thus age group between 30 and above has been more targeted as is been seen in Tv commercials.
Promotion:
" Uniliver promote its Colgate sensitive pro- relief toothpaste through TV commercials, Newspaper Advertisement, sponsorship of free dental checkup, Mazagines, and Internet Banner.
Marketing Mix of Telecom :
Airtel: Product:
" Airtel's Flagship business is telecommunication
1) FMCG
2) Telecom
3) Education
Answer :
Marketing Mix of FMGC Product :
Colgate[ Sensitive toothpaste ] :
Product:
" Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth.
" Some people's teeth's are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances.
" Here this toothpaste provide relief to those teeth's from pain associates with sensitivity and thus help consumer / patient to enjoy hot or cold food stuffs.
" The prime objective of this product is to reach those consumers who are suffering from sensitive teeth's and create a niche market for itself.
" A proper advertising and targeting is making product more popular among age group 30 - 60 where the problem of sensitivity is more.
Price:
" Uniliver has kept its pricing keeping in mind its uniqueness and usefulness of product and kept Rs 75 in India so that it also become reasonable for even a average income family.
" Pricing is made keeping in mind Indian income structure, as sensitivity of tooth is not just associates with certain class of people it affects majority of population due to todays lifestyle.
" Thus price are kept in such a way that it earn handsome profit form new unique product and also be ahead from nearest competitor like Pepsodent.
Place:
" Uniliver has placed its product in a niche target market as toothpaste is benefitted more to those who are suffering from sensitivity of teeths.
" Thus age group between 30 and above has been more targeted as is been seen in Tv commercials.
Promotion:
" Uniliver promote its Colgate sensitive pro- relief toothpaste through TV commercials, Newspaper Advertisement, sponsorship of free dental checkup, Mazagines, and Internet Banner.
Marketing Mix of Telecom :
Airtel: Product:
" Airtel's Flagship business is telecommunication