Marketing Mcqs
uestion 1 In Toronto, Black and Decker has granted nine distributors the rights to carry its products. It hopes customers will seek out the Black and Decker products. Black and Decker uses which of the following type of distribution?
Answer centralized exclusive demand-pull selective
1 points
Question 2 Managers typically follow five steps in the decision-making process. Which of the following steps is first?
Answer Evaluate the strengths and weaknesses of potential decisions. Gather information. Recognize or define the problem or opportunity. Establish a budget.
1 points
Question 3 According to which of the following should a firm first identify consumer needs and then produce the goods and services that will satisfy them?
Answer the total exchange concept the market mission statement the marketing concept the sales concept
1 points
Question 4 The CBC is experiencing poorer ratings during the new fall season than anticipated because of the decreasing number of younger people. Many experts in the entertainment industry believe that the audience for programming on the CBC network is people over the age of 55 in spite of claims by executives that its programming is designed to reach a younger, less conservative audience. Which of the following statements correctly describes this situation?
Answer CBC does not have a target market. The target market for CBC is people over the age of 55. CBC does not need a target market because other television networks succeed without one. CBC is efficiently reaching its self-defined target market
1 points
Question 5 Which of the following is an expense item for an independent bookstore?
Answer order forms the building in which store is located book shelves display cabinet for first editions
1 points
Question 6 What is the relatively small group of managers at the head of an organization that establishes overall strategy
Answer centralized exclusive demand-pull selective
1 points
Question 2 Managers typically follow five steps in the decision-making process. Which of the following steps is first?
Answer Evaluate the strengths and weaknesses of potential decisions. Gather information. Recognize or define the problem or opportunity. Establish a budget.
1 points
Question 3 According to which of the following should a firm first identify consumer needs and then produce the goods and services that will satisfy them?
Answer the total exchange concept the market mission statement the marketing concept the sales concept
1 points
Question 4 The CBC is experiencing poorer ratings during the new fall season than anticipated because of the decreasing number of younger people. Many experts in the entertainment industry believe that the audience for programming on the CBC network is people over the age of 55 in spite of claims by executives that its programming is designed to reach a younger, less conservative audience. Which of the following statements correctly describes this situation?
Answer CBC does not have a target market. The target market for CBC is people over the age of 55. CBC does not need a target market because other television networks succeed without one. CBC is efficiently reaching its self-defined target market
1 points
Question 5 Which of the following is an expense item for an independent bookstore?
Answer order forms the building in which store is located book shelves display cabinet for first editions
1 points
Question 6 What is the relatively small group of managers at the head of an organization that establishes overall strategy