Marketing Managers
Marketing Manager Job Description
The Basic Responsibilities of a Marketing Manager
What’s the marketing manager job description? Marketing management focuses on the practical application of various marketing techniques as well as effective management of the company’s marketing resources and activities. Keeping pace with today’s fast globalizing world, companies have crossed the boundaries of their native countries in order to expand their business and clientele across nations. This is done best when the firms develop a detailed and objective understanding of their work and the type of market in which they plan to operate. Thus, the discipline “strategic planning” also constitutes a part of the broader term “marketing management”.
Marketing vs. Sales: the difference
Both are an essential part of any working company. In small scale firms, there is one department which takes care or both marketing as well as sales. But in larger organizations, there exist separate departments for the two.
Consider this. You have a product that you want to sell. Now, ‘marketing’ the product will be different from ‘selling’ the product. The former is a broader term which includes in itself issues such as public relations, advertising, branding, and more importantly, sales. So ‘sales’, in itself, is a part of a larger idea called marketing.
Research work regarding customer base, product profiling etc. are long term projects, handled by the marketing department whereas sales is a short term activity, comprising of closing the deal one on one with a customer using the information provided by the marketing research.
Generally speaking, you cannot sell the product before creating a market for it. Therefore, marketing emerges as far more important than sales as it ensures the progressive growth of the latter.
A common Marketing Manager Job Description
As the name suggests, a marketing manager is an appointed supervisor of a company’s marketing department. (S)he is assigned the
The Basic Responsibilities of a Marketing Manager
What’s the marketing manager job description? Marketing management focuses on the practical application of various marketing techniques as well as effective management of the company’s marketing resources and activities. Keeping pace with today’s fast globalizing world, companies have crossed the boundaries of their native countries in order to expand their business and clientele across nations. This is done best when the firms develop a detailed and objective understanding of their work and the type of market in which they plan to operate. Thus, the discipline “strategic planning” also constitutes a part of the broader term “marketing management”.
Marketing vs. Sales: the difference
Both are an essential part of any working company. In small scale firms, there is one department which takes care or both marketing as well as sales. But in larger organizations, there exist separate departments for the two.
Consider this. You have a product that you want to sell. Now, ‘marketing’ the product will be different from ‘selling’ the product. The former is a broader term which includes in itself issues such as public relations, advertising, branding, and more importantly, sales. So ‘sales’, in itself, is a part of a larger idea called marketing.
Research work regarding customer base, product profiling etc. are long term projects, handled by the marketing department whereas sales is a short term activity, comprising of closing the deal one on one with a customer using the information provided by the marketing research.
Generally speaking, you cannot sell the product before creating a market for it. Therefore, marketing emerges as far more important than sales as it ensures the progressive growth of the latter.
A common Marketing Manager Job Description
As the name suggests, a marketing manager is an appointed supervisor of a company’s marketing department. (S)he is assigned the