Marketing Management Course Plan and Notes
Course Plan – Advanced Marketing Management
Dr. Roberto P. Gabiola
Session
Course Topics
Reporter
Activity/Evaluation
Week 1
Nov 14, 2013
Organization of group
Introduction to case analysis
Professor
Orientation / organization of class
Lecture / class discussion
Week 2
Nov 21, 2013
Overview of Marketing Management
The 4 Ps to 4 Cs of Marketing Management
Professor
Lecture / class discussion
Week 3
Nov 28, 2013
Approaches of Marketing Management
Analyzing the business environment
S.T.P. (segmentation, target market, positioning)
Professor
Lecture / class discussion
Week 4
&
Week 5
Succeeding in Product Management:
Product positioning; product life cycle
Process in new product development
Branding, packaging, labeling
Group 1
Oral report; peer critic
Comprehension & logical analysis of concepts and theories
Week 6
&
Week 7
Pricing of products
Price setting
Objectives of pricing
Responding to price changes
Break-even analysis
Group 2
Oral report; peer critic
Comprehension & logical analysis of concepts and theories
Week 8
&
Week 9
Development of channel of distribution
Designing distribution channel & channel designs
Channel management decisions
Strategies
Group 3
Oral report; peer critic
Comprehension & logical analysis of
concepts and theories
Week 10
Jan 23, 2014
Integrated Marketing Communications:
Developing an IMC
The promotion mix: a communication toolkit
Evaluation & controlling salesforce performance
Group 4
Oral report; peer critic
Comprehension & logical analysis of concepts and theories
Week 11
Week 12
Global Marketing:
Decisions in entering the global markets
Entry strategies
Electronic Marketing
Internet buying and selling
New economy strategies
Philippine Commerce Law
Group 5
Oral report; peer critic
Comprehension & logical analysis of concepts and theories
Dr. Roberto P. Gabiola
Session
Course Topics
Reporter
Activity/Evaluation
Week 1
Nov 14, 2013
Organization of group
Introduction to case analysis
Professor
Orientation / organization of class
Lecture / class discussion
Week 2
Nov 21, 2013
Overview of Marketing Management
The 4 Ps to 4 Cs of Marketing Management
Professor
Lecture / class discussion
Week 3
Nov 28, 2013
Approaches of Marketing Management
Analyzing the business environment
S.T.P. (segmentation, target market, positioning)
Professor
Lecture / class discussion
Week 4
&
Week 5
Succeeding in Product Management:
Product positioning; product life cycle
Process in new product development
Branding, packaging, labeling
Group 1
Oral report; peer critic
Comprehension & logical analysis of concepts and theories
Week 6
&
Week 7
Pricing of products
Price setting
Objectives of pricing
Responding to price changes
Break-even analysis
Group 2
Oral report; peer critic
Comprehension & logical analysis of concepts and theories
Week 8
&
Week 9
Development of channel of distribution
Designing distribution channel & channel designs
Channel management decisions
Strategies
Group 3
Oral report; peer critic
Comprehension & logical analysis of
concepts and theories
Week 10
Jan 23, 2014
Integrated Marketing Communications:
Developing an IMC
The promotion mix: a communication toolkit
Evaluation & controlling salesforce performance
Group 4
Oral report; peer critic
Comprehension & logical analysis of concepts and theories
Week 11
Week 12
Global Marketing:
Decisions in entering the global markets
Entry strategies
Electronic Marketing
Internet buying and selling
New economy strategies
Philippine Commerce Law
Group 5
Oral report; peer critic
Comprehension & logical analysis of concepts and theories