marketing management 2
MARKETING MANAGEMENT II
Political Marketing Strategy of Jakarta Governor Election in The 20l2s
Lecturer :
Dr. Yulia Hendri Yeni, SE, MT, Ak
GROUP 1:
Ranti Mawardi (1210542006)
Satya Laurantoni (1210524007)
Ridho Liswennaldo (1210524020)
Fhadeo Irwandy (1210524025)
Giovanni Eka S (1210524026)
MANAGEMENT DEPARTMENT
FACULTY OF ECONOMIC
Political Marketing Strategy of Jakarta Governor Election in the 2012s.
Jokowi – Ahok has lower campaign fund than Foke – Nara. Which is Jokowi – Ahok is IDR 16.089.431.757 , and Foke – Nara is IDR 62.574.182.486, and at risk should not be seeking more funds. Finally, they are quite troublesome because the funds thinning on the final days of the campaign, while Jokowi – Ahok at the same time could spend tens of millions dollars to broadcast a 30-minute campaign ads in all the TV and radio networks. For important messages stick in the minds of the citizens of Jakarta in a number of controversial issues that need clarification, with the release of a number of comparative adverticement, which is sometimes labeled negative ads by the opposition. In the ad, the speech and debate themes, Jokowi repeatedly stressed that the governor of Jakarta's aware or many problems still can not be resolved as severe congestion, which is now very popular in the eyes of the people of Jakarta. While indifferent Jokowi, he promised to change it all.
Jokowi & Ahok, new Governor and deputy as winners of Jakarta Governor Election in the 2012s suggest political marketing strategy is an effective key to success, but as research has grown, examples have come to light that indicate that changing a political organisation , so that it responds to public demand is not such an easy exercise. Even when parties try to become market oriented and respond to public demand, and elect new leaders to do so, many different factors prevent that leader from implementing a political marketing approach. So further research is proposed to
Political Marketing Strategy of Jakarta Governor Election in The 20l2s
Lecturer :
Dr. Yulia Hendri Yeni, SE, MT, Ak
GROUP 1:
Ranti Mawardi (1210542006)
Satya Laurantoni (1210524007)
Ridho Liswennaldo (1210524020)
Fhadeo Irwandy (1210524025)
Giovanni Eka S (1210524026)
MANAGEMENT DEPARTMENT
FACULTY OF ECONOMIC
Political Marketing Strategy of Jakarta Governor Election in the 2012s.
Jokowi – Ahok has lower campaign fund than Foke – Nara. Which is Jokowi – Ahok is IDR 16.089.431.757 , and Foke – Nara is IDR 62.574.182.486, and at risk should not be seeking more funds. Finally, they are quite troublesome because the funds thinning on the final days of the campaign, while Jokowi – Ahok at the same time could spend tens of millions dollars to broadcast a 30-minute campaign ads in all the TV and radio networks. For important messages stick in the minds of the citizens of Jakarta in a number of controversial issues that need clarification, with the release of a number of comparative adverticement, which is sometimes labeled negative ads by the opposition. In the ad, the speech and debate themes, Jokowi repeatedly stressed that the governor of Jakarta's aware or many problems still can not be resolved as severe congestion, which is now very popular in the eyes of the people of Jakarta. While indifferent Jokowi, he promised to change it all.
Jokowi & Ahok, new Governor and deputy as winners of Jakarta Governor Election in the 2012s suggest political marketing strategy is an effective key to success, but as research has grown, examples have come to light that indicate that changing a political organisation , so that it responds to public demand is not such an easy exercise. Even when parties try to become market oriented and respond to public demand, and elect new leaders to do so, many different factors prevent that leader from implementing a political marketing approach. So further research is proposed to