Marketing Logitech
Marketing Mix
In order to market our product we will be focusing on the Product Strategy, Price Strategy, Place Strategy and Promotion Strategy.
Product:
The product is an innovation of the existing gaming mouse and has the following product levels:
1. Core Benefit – The main purpose of introducing this product is to act as a pointing device to enhance Graphic User Interface. 2. Actual Product – This product features a finger print scanner, mini projector, heat sensor, surface display and also sports an in-built storage device. This will assist in ensuring security of files, give presentations, check body temperature as well act as a digital photo display.
The packing will include a USB cord to charge the mouse, a pair of AAA batteries to power it up, an instruction manual and a carrying case. 3. Augmented Product – A warranty of one year comes with the device, which will replace the mouse in case of malfunction and also provide free maintenance for another 6 months since.
Price:
We will be pricing the Super Mouse at S$ 150 in the Singapore region. This will account for the production, distribution, marketing as well as the R&D costs incurred. Cost based pricing strategy is used here keeping in mind that cost of production is S$ 100 and targeted profit margin is 50%.
Place:
We will be using the Selective strategy to distribute our product. Stores like Mustafa Centre, Best, Courts, Challenger, Audio House and other Electronic shops have been contracted to strategically place our product in their shops in a way that customers notice it. We will be using our well-established distribution lines to ensure there is enough stock in each of the stores.
Apart from this the company will be holding a gamers meet where teenage gamers will be given the opportunity to test out the mouse on a more practical environment. This will create awareness as well as a recreational opportunity for the prospective customers.
Promotion:
We
In order to market our product we will be focusing on the Product Strategy, Price Strategy, Place Strategy and Promotion Strategy.
Product:
The product is an innovation of the existing gaming mouse and has the following product levels:
1. Core Benefit – The main purpose of introducing this product is to act as a pointing device to enhance Graphic User Interface. 2. Actual Product – This product features a finger print scanner, mini projector, heat sensor, surface display and also sports an in-built storage device. This will assist in ensuring security of files, give presentations, check body temperature as well act as a digital photo display.
The packing will include a USB cord to charge the mouse, a pair of AAA batteries to power it up, an instruction manual and a carrying case. 3. Augmented Product – A warranty of one year comes with the device, which will replace the mouse in case of malfunction and also provide free maintenance for another 6 months since.
Price:
We will be pricing the Super Mouse at S$ 150 in the Singapore region. This will account for the production, distribution, marketing as well as the R&D costs incurred. Cost based pricing strategy is used here keeping in mind that cost of production is S$ 100 and targeted profit margin is 50%.
Place:
We will be using the Selective strategy to distribute our product. Stores like Mustafa Centre, Best, Courts, Challenger, Audio House and other Electronic shops have been contracted to strategically place our product in their shops in a way that customers notice it. We will be using our well-established distribution lines to ensure there is enough stock in each of the stores.
Apart from this the company will be holding a gamers meet where teenage gamers will be given the opportunity to test out the mouse on a more practical environment. This will create awareness as well as a recreational opportunity for the prospective customers.
Promotion:
We