Marketing Is Part Scimarketing Plan Can Lead to Effective Sales Strategies
Marketing is part science, part art, and it can lead to effective sales strategies.
Related Articles
• Effective Marketing Ideas
• Examples of Direct Marketing Campaigns
• How to Create Multiple Campaigns in Facebook
• How to Budget and Time Mobile Marketing Campaigns
• Email Marketing Campaign Tips
• What Data Can We Track From Online Marketing Campaigns?
Marketing includes the upfront research that leads to the development of the communication of a sales message. A marketing campaign starts with learning about your target customer, marketplace and competitors. Using that information, you will choose different types of media and create your advertising and promotions. Start with number crunching, then use that information to create effective communications to boost your sales.
Sponsored Link
Bulk Email Marketing
Learn Why 100,000 Businesses Choose Us. HTML Opt-in List & more
BenchmarkEmail.com/30-Day-Trial
Research
Step 1
Research the marketplace. Determine if there is a need for your product or service, or customers might not want to buy it. Do this by looking for competitors. In addition to finding competitors, examine the differences between their business and yours. Look for a unique aspect about what you sell. For example, there might be many restaurants in your city, but you might be one of only a few that cater to budget-conscious families.
Step 2
Create a demographic profile of your potential customers. List the gender, age, race, location, marital status, parental status and income level of your primary customer and secondary buyers. Conduct customer surveys if you have access to their phone numbers or email addresses. Contact your industry's or profession's trade associations for research they have conducted. Conduct a survey on your website and offer a prize for participation. Limit this to people who have purchased your product online or who use a code on product packaging.
Step 3
Research your competitors to learn their price,
Related Articles
• Effective Marketing Ideas
• Examples of Direct Marketing Campaigns
• How to Create Multiple Campaigns in Facebook
• How to Budget and Time Mobile Marketing Campaigns
• Email Marketing Campaign Tips
• What Data Can We Track From Online Marketing Campaigns?
Marketing includes the upfront research that leads to the development of the communication of a sales message. A marketing campaign starts with learning about your target customer, marketplace and competitors. Using that information, you will choose different types of media and create your advertising and promotions. Start with number crunching, then use that information to create effective communications to boost your sales.
Sponsored Link
Bulk Email Marketing
Learn Why 100,000 Businesses Choose Us. HTML Opt-in List & more
BenchmarkEmail.com/30-Day-Trial
Research
Step 1
Research the marketplace. Determine if there is a need for your product or service, or customers might not want to buy it. Do this by looking for competitors. In addition to finding competitors, examine the differences between their business and yours. Look for a unique aspect about what you sell. For example, there might be many restaurants in your city, but you might be one of only a few that cater to budget-conscious families.
Step 2
Create a demographic profile of your potential customers. List the gender, age, race, location, marital status, parental status and income level of your primary customer and secondary buyers. Conduct customer surveys if you have access to their phone numbers or email addresses. Contact your industry's or profession's trade associations for research they have conducted. Conduct a survey on your website and offer a prize for participation. Limit this to people who have purchased your product online or who use a code on product packaging.
Step 3
Research your competitors to learn their price,