Marketing Goals and Objectives MM11
EXECUTIVE SUMMARY Union Galvasteel is under of Phinma Group (Philippine Investment Management) owned by Mr. Ramon del Rosario. It is a sister company of Phinma Group corporates by a family in which the CEO and President was Mr. Athur M. Florencio.
It has adopted manufacturing excellence and customer satisfaction as the key element of its vision and mission. Through the years, two principals have guided the company in its quest for leadership in the highly competitive industry. First was its firm adherence to a total customer satisfaction and second, the emphasis on a continuous improvement in all aspects of its operations.
The company maintained, however, its leadership in the pre-painted roofing industry and is poised for stronger growth as it implements an expansion. In its other businesses and expects various expansion projects to boost profitability in the future. UGC’s new Color Coating Line will be the largest in the industry when it becomes operational in 2014.
UGC serves the steel roofing requirements of end-users, developers, contractors, and dealers for residential, commercial building applications and government projects such as school buildings, military housing units, and shelter relocation projects in Mindanao. Its secondary markets are facilities for the agribusiness sector such as cold storage, poultry structures and government projects for school buildings and public markets.
INTRODUCTION
The purpose of this marketing plan is to support the selected establishment in achieving their goals and objectives. Since UGC is one of the leading manufacturers of roofing applications for different places in the country, the team also want that UGC Ozamiz Branch will perform same as with the other branches nationwide. Through this marketing plan, the establishment will be able to pay attention on every small detail from the company’s outsourcing of materials up to the delivery of the finished products. UGC Ozamiz Branch has only few current competitors
It has adopted manufacturing excellence and customer satisfaction as the key element of its vision and mission. Through the years, two principals have guided the company in its quest for leadership in the highly competitive industry. First was its firm adherence to a total customer satisfaction and second, the emphasis on a continuous improvement in all aspects of its operations.
The company maintained, however, its leadership in the pre-painted roofing industry and is poised for stronger growth as it implements an expansion. In its other businesses and expects various expansion projects to boost profitability in the future. UGC’s new Color Coating Line will be the largest in the industry when it becomes operational in 2014.
UGC serves the steel roofing requirements of end-users, developers, contractors, and dealers for residential, commercial building applications and government projects such as school buildings, military housing units, and shelter relocation projects in Mindanao. Its secondary markets are facilities for the agribusiness sector such as cold storage, poultry structures and government projects for school buildings and public markets.
INTRODUCTION
The purpose of this marketing plan is to support the selected establishment in achieving their goals and objectives. Since UGC is one of the leading manufacturers of roofing applications for different places in the country, the team also want that UGC Ozamiz Branch will perform same as with the other branches nationwide. Through this marketing plan, the establishment will be able to pay attention on every small detail from the company’s outsourcing of materials up to the delivery of the finished products. UGC Ozamiz Branch has only few current competitors