Marketing Essay Kellogg 1211712 
Marketing (IB 2090) Written essay Student number: 1211712
Word Count : 3, 027
IB 2090
Student number : 1211712 Work content: Introduction ……………………………………………………………………………………….,….............3 I-‐ Business of Superior performance………………......................................................................4
1.1-‐ Competitive position………………………………….…………………………………..……….4 •
Figure 1: Kellogg’s SWOT analysis
1.2-‐ Financial performance……………………………………………..……………………..………5 •
Figure 2: Kellogg’s financial performance
•
Figure 3: Kellogg’s financial growth
•
Figure 4: Kellogg Company and subsidiaries, sales and profit
1.3-‐ Brand strength………………..………………………………………………………..…………….9
1.4-‐ International expansion…………………………………………………………..……...………9 II-‐ Marketing environment…………………………………………………………..…………………10 2.1-‐Macro-‐environment…………………………………………………………..………….………10 •
Figure 5: UK aging pyramid in 2011
2.2-‐Micro-‐environment……………………………………………………………..…………….......13
•
Figure 6: Leading manufacture’s shares in the UK Ready-‐To-‐Eat
Word Count : 3, 027
IB 2090
Student number : 1211712 Work content: Introduction ……………………………………………………………………………………….,….............3 I-‐ Business of Superior performance………………......................................................................4
1.1-‐ Competitive position………………………………….…………………………………..……….4 •
Figure 1: Kellogg’s SWOT analysis
1.2-‐ Financial performance……………………………………………..……………………..………5 •
Figure 2: Kellogg’s financial performance
•
Figure 3: Kellogg’s financial growth
•
Figure 4: Kellogg Company and subsidiaries, sales and profit
1.3-‐ Brand strength………………..………………………………………………………..…………….9
1.4-‐ International expansion…………………………………………………………..……...………9 II-‐ Marketing environment…………………………………………………………..…………………10 2.1-‐Macro-‐environment…………………………………………………………..………….………10 •
Figure 5: UK aging pyramid in 2011
2.2-‐Micro-‐environment……………………………………………………………..…………….......13
•
Figure 6: Leading manufacture’s shares in the UK Ready-‐To-‐Eat
Bibliography: 1. Kellogg (2013). Company (2012). Company (2012). Company (2012).